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Unit 6 Swot Analysis Level 4 Regent College

1547Downloads1 I Published: 12 May ,2020


SWOT analysis is the process of understand the strengths and weakness, opportunities and threats is related to competition and project planning of success of ZARA. It is an analysis of ZARA to growth of a business to make a solid strategic plan. ZARA is a very popular and powerful brand to fresh design the customer. SWOT analysis that effect of desire future of the ZARA is the current situations and identifies (Cortez and et. Al., 2014). ZARA is any decision making of the organization to use to SWOT analysis. ZARA is always take new design of a customer and the mission of ZARA is the demand of customer is very quickly. The brand of most powerful. SWOT analysis is the powerful of ZARA its need to be discuss the good or bad points. ZARA used the analysis of the determine the future plan to make success. ZARA is the established the brand name of worldwide.

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Strengths- Zara is the unique design for the customers. The clothes have quality, finishing and design abilities an integral part of Zara is an accessory. ZARA is the strong relationship of wholesalers, stores and customers. The quality of material is very high used and the highest number of products. ZARA brand name established of worldwide and the many stores around the world have more than 2000 stores. ZARA is the strong distribution supply channel. It is the new products in their market is very rapid rates. Zara well designed the new products and fast delivered to the customer. ZARA is the biggest Spanish retailers in the world. ZARA is the new design of launching in every year and the advantages of ZARA is strong design the loved by their customers. Zara is the clothing relates to specific trends and the lot of varieties of customers.

Weakness- ZARA is the one of the highest street brand and the creativity for new design of the risk any time the clothes. ZARA is believed to new and innovative design and the pricing range of clothes the customer unlike the accept of the rang of pricing (Hill, Jones and Schilling, 2014). Zara is the unique design for the customer so that the limited stock to be provide and the brand image of ZARA is very closely to tagged the competition. ZARA is a week of some other brand to compare is limited marketing and the advertising will be limited. ZARA is in store advertisement is not working because the advertisement is important part of a business but ZARA is advertisement is limited.

Opportunities- Opportunities are ZARA is demand for high fashion to the fashion industry. ZARA is expanding to the brand to online markets and better in e-commerce and huge growth. ZARA is the better and more stylish the business will always potentially profitable. The lot of expanding the market and lot of opportunities because ZARA located in 77 Countries the opportunities of the people like high fashion brands.

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Threats- In the fashion industries the particular threats face to ZARA other large competition so that will be reduce the prices. ZARA is threats of customer demand will be changed (Anwar, 2017). The economic up and down so that the threats the target segments. The Competitors is the biggest threats of ZARA.


  • Anwar, S.T., 2017. Zara vs. Uniqlo: Leadership strategies in the competitive textile and apparel industry.Global Business and Organizational Excellence.36(5). pp.26-35.
  • Cortez, M.A. and et. Al., 2014. Fast fashion quadrangle: An analysis.Academy of Marketing Studies Journal.18(1). pp.1.
  • Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning.
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