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Introduction International marketing refers to the process of applying marketing principles at a global level to fulfil the needs and demands of people in different parts of the world. This reflects that international marketing is focussed upon extension of an organisation's local marketing...ReadMore

Introduction Entrepreneurial Marketing is a assemblage of two distinct management areas and refers to a procedure which is undertaken by organisations as a combination of various marketing strategies which are discrete from the traditional marketing practices adopted by these companies (Miles and...ReadMore

Introduction Digital marketing is one of the emerging tools and techniques that has been adopted by many organisations for promoting their product and services in digital form. It is basically the promotion of products or brands through electric media. Moreover, some of the marketing experts are...ReadMore

Introduction International marketing refers to the set of activities performed by a company in order to position as well as promote its product or services at international market. This help a company to approach larger number of customer and make its brand recognised at global level (Papadopoulos...ReadMore

Introduction Marketing intelligence can be termed as the every day’s information with reference to the markets in which a company operates which is collected and assessed with an aim to make appropriate and effective decision for the purpose of determining several market opportunities...ReadMore

Company Overview Coconut Bliss is a leading ice cream company that has a unique element attached to it. The product is soy and gluten free. It not only gives a competitive edge to organisation but makes customers curious about this product. Current Market Situation Analysis Before devising a...ReadMore