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3553 Downloads1 I Published: 21 Oct ,2019
Sustainable tourism development is specific component for the development of economic growth. The sustainable tourism development is largely dependent on the some factors like economic, social, environmental to attract a large number of visitors. The tourism industry is trying to put positive impact on economy, environment and on different communities also. In modern era, it meets the need of present tourist and host region while protecting and enhancing the future needs. The present research report is based on sustainable tourism development to understand the significance of tourism industry, Philippines tourism industry is considered to understand the significance of sustainable tourism development. Sustainable tourism requires that all the participation of stakeholders should be wide (Palacios, 2010). It should also maintain the high level of satisfaction of tourists by arising the awareness about the current issue which are sustained. The current study will focus on the different approaches of tourism development planning, current issues and there impact on tourism industry.
The planning is based on stakeholders and their efforts to make it successful in tourism industry. Their is a huge responsibility of stakeholders to make a successful planing. The president of Philippines, Gloria Macapagal-Arroyo, wants to increase their tourism nation by creating both positive and negative impact on developing tourism development planning. Sustainable tourism development needs a process of planning and management that brings concerns and interest to diverse the group of stakeholders in sustainable. Stakeholders plays a important role in the protection of nature and to increase the economy of country. It involves various stakeholders which involves in the planning of sustainable. Here are some benefits, which are describing the stakeholder benefits via developing the tourism in Philippines:
People – People plays a key role in developing the tourism industry. Developing the tourism is good for the people, as it improve the living standard of people. It increase the job opportunities for people in hotel, restaurants etc. These opportunities will help the people to improve their living standards of Philippines people (Reihanian and et. al., 2012). It also improves the living standard of local communities people by offering them a job opportunities.
Governments - They are the main stakeholders of Philippines tourism industry. Their aim is to promote the tourism with in the country.
The desire of government is to get the foreign money for the development of the economy. The president of cited tourism has recognized the need of improvement of tourism industry. As it will help the government to generate high revenue and to increase the employment opportunities and income of the people.
Local Tourist – They are also a stakeholders in tourism industry of Philippine because local people also want to enjoy the some place which are tropical and wants spend some time with their families and friends. So cited tourism industry have to provide them more benefits as compare with the outside tourists.
In addition to this, there are more stakeholders such as government, local community and society. For example, government tend to raise its income with the help of tourism development of Philippines. For example, developed tourist destination attract more visitors and accordingly rate of return of particular destination will be increased which in turn revenue of government will be enhanced. Apart from this, tourism of country make it possible to have developed infrastructure for convenience of visitors. This proves to be effective for better life of local communities of society. For example, tourism scope tend to enhance employment attract more visitors as well as candidates to engage with the same. It would be effective to contribute towards economic development of nation.
In Philippines tourism industry the role of public and private sector is important to generate a high revenue from them. Private and public tourism helps the industry to make effective planning for the development of cited tourism industry. The partnership of public and private will be good for the country if the funds of governments are put in to the best use by the people and in this manner it will improve the level standard of people and those visitors also who are coming to visit in the country. The government of Philippines can generate the more funds from the private sectors (Saufi, O'Brien and Wilkins, 2014).
The following are some advantages and disadvantages of private partnership in Philippine tourism industry.
For example, if there will be no role of public or private partnership then Philippine tourism industry does not spend so much finance to provide proper training and development programme to members. So it is important that the role of private and public sector have huge amount to help the large organisation.
In the world of travel and tourism industry, the government of Philippine tourism industry is trying to put a lots of efforts to change their working style to develop the tourism development planning (Spenceley, 2012). Tourism development planning is completely market lead approaches which provides different services, facilities to attract a large number of visitors. There are different approaches for tourism planning so that destination level can be recognized according to values and support the planning and policy.
These approaches are:
There are different features of tourism development planning at different levels which are described as below:
International Level – The tourism development planning have mission to promote activities and policies that will improve the social well-being, economic of people around the world and in developing destinations. The organisation of Philippine industry is measuring the productivity and global glow of trade and investments to analyse and compare the data to predicts the future needs. At this level, the increasing of international transportation service helps tourist to plan their tourism activities (Stoddard, Pollard and Evans, 2012).
National level – At national level, the organisation inspires the private and public sector to work with tourism industry to promote the benefits of tourism development. The goal of governments is to develop tourism with the best interest of country in partnership with the international and regional level also. Engaging the public, long term value, brand revaluation etc. are some benefits that offers national level.
Regional level – The characteristics at regional level is more specific which are with emphasis details that involves the sub regional level also (local communities). The governments of Philippine are planning policies, infrastructure, legislation etc. for various tourism industries which emphasis in location, marketing, media etc. to promote the specific destination and to attract large number of visitors.
Sub Regional Level – In this Philippine tourism provide the various services to local people. The tourism industry is trying to provide the services to local people. They also provide the job opportunities to local people so that they can improve their life style and satisfy different wants and requirements. This industry take help of local government to provide products and services to local people.
The local level tourism package of Philippine can be (Best of Philippines Manila Boracay Cebu (6 Nights & 7 Days). It covers varied destinations such as Baguio, aet and Isabela and Pampanga. The total expenses for this package would be 58,900. It can be critically evaluated that hotel expenses and personal insurances etc will not be included in the tour package. Moreover, the rate of pack can be changed without prior. Hence,
The significance of interactive planning in tourism industry is important. As tourism industry brings many problem to local community people, super infrastructure, social-culture depreciation etc. But most of these problems can be attributed due to insufficient planning. On the other side, there are some destination which have been benefited from tourism development which does does require any previous planning (Waligo, Clarke and Hawkins, 2013). The specific plan system in Philippine tourism industry does not emphasis on research. Interactive planning system allows the top of development structure which work with local communities and people to direct with the tourism for the better implementation of plans and policies. Interactive planning process includes the importance of tourism planning with the market orientation and provide the right product to visitors.
The government of cited tourism industry, have to use systematic planning in order to attract the visitors and to develop the tourism places. The government have to make sure that all the level of communities, organisations and tourists are involved to make the plan in order to avoid the negative impact on country. The resources should be used in a precious manner to get the good result for the future. It will help the government to make plan ahead for the future and to improve the life style of people to make the position in the market. The expectation of tourism industry of Philippine is increasing due to lack of instability and safety in host communities. If there is poor education and poor sanitation generates then it will be unsustainable tourism in the region.
To measure the tourist impact there are many different methods, the measurement is necessary to avoid negative impacts on social-culture, economic and environmental. The aim of Philippine tourism is to make effective planning process to evaluate whether the industry is fulfilling the objectives through measuring the economic, social and environment impact (Weaver, 2011). There are different methods to measure the tourism impact and help to protect and improve the nature of society. These measures are:
Social measure – The impact of social culture on tourism and development plan are difficult to measure because they are extremely personal and qualitative. Philippine tourism can collect the information for social impact measurement in two ways i.e. through primary source information and secondary source of information. In primary source information, the information are collected through the survey, interviews, questionnaire etc (Strategic Plan. 2010). On the other side, secondary source of information are collected through the records, documentaries, newspapers etc. Tourism provides practical and statistics data that how tourism can be beneficial for poor and local communities people. The cited tourism industry aims to promote better place for local people and for visitors also.
Economic measure – The impact of economic measures have been concerned with the tourism industry. The tourism economic potential can be understood with the help of gross income of people who are living in small areas, the changes of income which are occur due to the absence of tourism industry. The government of Philippine takes those measures which are directly benefited of tourism which include the number of jobs increased, high rate of return on revenues, employment earnings etc. There are two models which help the industry in estimating the impact of tourism i.e. Cambridge model and Steam model.
Environment measure – The environmental measure is very effective for the tourism industry. The aim of this measurement is to evaluate the environmental costs which effect the natural resources of economy. The objectives of Philippines tourism industry is to predict the consequences of proposed development activity and to ensure the potential risk that needs to be forecast & to avoid those damage which are are identified through the environmental changes (Yasarata and et.al., 2010). Philippines tourism industry have to important measures to ensure that their environmental factors does not effect the natural resources and it should protect country.
Steam (Sport Tourism Economic assessment model) model can also be applied under which facilitates to conduct the economic impact assessment. Thai proves to be effective to estimate the level of eco0nomuc activities which tend to support the event such as tourism of Philippine. Under this, visitors profile by taking into account expenditure incurred can be prepared and at the same time impact can be assessed on economy.
Pro poor tourism is set up for the developing countries which helps to improve the local people and economy of the country. It defines the relationship between the tourism industry and poor people. So that poverty can be reduced and poor people are also able to participate in the tourism activities. Philippine tourism industry sometimes help the poor people to participate them in tourism activities.
On the other side, responsible tourism is tell about to make better place for the tourists to visit them properly. Responsible tourism requires that governments, operators, local people should take the responsibility to make tourism more sustainable. However, here, management ensures that all tourism activities are completed effectively with optimum utilization of limited resources.
Effective planning is having several stages to create activities in a particular manner. It is an appropriate way to achieve a goal, Philippines government have to divide their work in several stages which is having their own aim and type of work. There are some stages for sustainable tourism in the Philippines:-
Target- President has to take charge and set targets for tourism. They have to decide what type of tourism destinations is suitable for them and as well as for tourist (Castellani and Sala, 2010). As they have limited resources and finance for development, they have to use those destinations that are required for the lower investments and has a potential of higher revert.
Analysis- Government have to make analysis of the potentials which they have in their country for tourism (Weaver, 2011). They has to make analysis of those destination which are decided for the development by innovative ideas to develop these tourist destinations.
Planning- In this government is making plans for different types of tourism destinations. They are setting tourism destinations on priorities basis, some tourist sites are having low investments of time and as well as finance, so they are taking these types of sites in the firs. They has to make proper facilities for foreign tourist, they have to develop proper infrastructure compare to international level.
Implementation- They are having a partnership with the [private sector companies and these companies are implementing planning which is made by the government (Hunter, 2012). Implementation stage is having a lot of significance in development cause it is having huge risk of ineffective implementation.
Review- Government have to make review on their planing, they have to compare their planning on the basis of effectiveness as per they have invested in the particular tourist site.
These all stages are having a significant role in the development and it is developing tourist destination in the Philippines.
In this industry of tourism there are very high levels of competition and complexities and have certain conflicts that arise during the course of operation. In business conflicts can arise in any situations but its important to solve them with in the period of time for the better development. The conflicts of interest only arises in tourism development and so its difficult to make changes in tourism industry (Aref, 2011).
Some of the measures taken for the better development of tourism are mentioned below-
When the policies are being initiated then its important that there should be in working. Paper application of policy is very important and without them, it shall not be effective enough. Philippines industry of travel and tourism should include such action in policies which help in development of travel and tourism industry (Dabphet, Scott and Ruhanen ., 2012). This industry has many drawbacks that effects the tourism activities. In this situation, Philippines has to identify the factors on which conflicts of interests are arises and solve them. When the factors are identified then the necessary policies shall be executed and after that proper development of tourism will take place. Its clear that the necessary measures of conflicts should be identify and related activities or actions as to be taken for the time period.
In travel and tourism industry there is a demand that will effect in any ways. So, only Philippines tourism development provides those services which are highly in demand. Its important to maintain the demand and supply in relation to products and services that are provided to tourists. Its important to have a balance in the market place for the demands and supply. Philippines board levels has to integrated those policies which help to maintain the implication of demand and supply (Hall, 2011). Its very much important to save the available resources for the future use. It helps the tourism industry to balance the demand and supply and satisfy the requirements of country people.
This also helps the people who are travelling from their country by means of travel and tourism industry. The government of UK supply natural resources on time by which proper adjustments can be taken. It help in fulfilling the demand of tourists. The government or the regulatory bodies should make an appropriate decision so the tourism industry can find best solution for their problems in future to achieve success in the industry of travel and tourism. Proper resources should be used by Philippines so to provide regard to transportation, roads, hotels etc (Waligo, Clarke and Hawkins, 2013).
In the Sustainable development helps the tourism industry to meet the demands of customers in best possible manner with in the limited resources that are available. This also helps the government to understand the demand levels of the consumers and necessity ways through which resources are provided. In tourism industry the members of Philippine has to provide proper facilities to customers on the basis of demand and supply. So that they can achieve the success in future for a long period of time. In terms of supply and demand, it can be asserted that at present the hotel industry of Philippine is not able to supply products, services as per the demand. Over the past few years, the demand among tourism has increased to a great extent and the supply regarding the same is very low. The destination is required to come up with new ideas and innovative strategies in order to meet the growing demand in the best possible manner.
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In addition to this, hotel industry of Philippine should focus upon issues which are being faced by visitors. For example, during peak season visitors find issue in getting desired hotel. Owing to this, issue can be resolved by offering effective facilities to get the hotel booked on right time. It can be critically evaluated that, pricing strategy used for hotel should be effective enough for attracting more buyers. Moreover, supply of the Philippine hotel sector is appropriate where it is important to increase demand of the same by increasing more users towards the same. This can be made possible with the help of effective marketing activities and other related aspects.
Travel and tourism industry, in the modern era as become as the major force in the economy world. So, only all most countries are also increasing the opportunities to participate in the tourism destination as well as for tourist (Bramwell, 2011). In this travel and tourism industry there are lots of problems to face. Philippine tourism industry are facing many ethical problems like pollution, unnecessary use of natural resources,destruction of environment, sexual exploitation, in order to handle the issues and problems that are needed to be considered the concept of responsible tourism. This creates a better place for the people to visit and live. In enclave tourism, the tourist are doing different activities in small geographical area so that they can get great experience from those small areas. So only, tourism industry of UK has to fulfil the demand of tourist along with better facilities at a cheap rate (Spenceley, 2012).
That the people can stay and travel in rural areas. Philippine has to make proper planning to use proper resources that can help in improving the tourism industry. It’s essential for travel and tourism industry to analyse the moral issues and make decisions according to the tourist. This industry should follow the rules and regulations to make a proper planning for the tourist and meet their demands (Yu, Chancellor and Cole, 2011). It can be also evaluated that moral and ethical issues in enclave tourism are affecting Philippine to a great extent. At the time of carrying its operations and tourism related activities the destination is required to ensure that no harm is carried out to environment and other people living in society. assignment writing service
For example, terrorists activities tend to threaten visitors so it is important provide them safe place and ensure their safety while visiting varied tourist destinations. Apart from this, all available resources like nature places such forests should not be destroyed and they can be developed without affecting natural beauty. At this juncture, ethical issues such as sexual exploitation and pollution related aspects must be taken into account. This would be effective to increase visitor base and make the Philippine as the most attractive tourist destination. The members of Philippines have to resolve the conflicts in different ways that are based on tourism industry. So that tourist can share their best experience by other tourists and make it famous. By doing this the travel industry can attain the success for long period of time. There are different concepts in tourism industry like people are making plans for wildlife places for tourism and Eco tourism is also making place in mind of the tourists.
In the developing countries travel and tourism generally act as major source of income. In this industry a huge amount of investments are done and it plays a important role in growth of economic development (Jensen, 2010). Tourism has impacts on economical, social, environmental factors in developing countries.
Developing country's issues and analyses of US are as follows-
So by this, it’s concluded that for both developing countries there is negative and positive impact on the tourism industry (Nicholas and Thapa, 2010). Both countries face the negative and positive impacts. This can only be sustainable by careful management so the current issues do not create negative impact. Positive impact sometimes gives knowledge to local community to know the background of different lifestyles.
The governments of Philippines tourism industry are applying the different strategies to achieve long term goals in tourism industry. Some developing countries like UK and US are trying to encourage the domestic tourism for the achievement of goals. There are many trends of tourism industry that have been changing from past few years and there is high possibility of that there will be high changes will come in coming years (Planning Process. 2010). The developing country first makes sure that the resources they are using for providing the services that resources should be offer in terms of quality not in terms of quantity. In the contrary, the resources which are available to tourism industry it will not affect the people and it should protect the environment.
The tourism industry does not do promises for economic growth of the country for achieving the long term and short term goals. After analysing the impact of tourism industries, so many tourism industries want to gain the advantage in the market and create value in customers mind. As in case of Philippines tourism industry they want to achieve the long term and short terms goals and also want to satisfy the visitors need by providing them a high quality of service and facilities (Sustainable Tourism. 2014). But different structures and delivery models have been develop by each destination. The allocation of resources or funds will create some issues in future if they are not properly used in present.
A number of recommendations have been made for the future development of tourism industry in developing countries which are in relation to management issue, visitors research measurements etc. The cited tourism industry has to improve their infrastructure facilities like hotels, roads, resorts etc. to hit the targets on time and to attract the visitors.
It can be also recommended that the destination can come up with more sustainable practises for carrying out tourism related activities and operations.
The ethical and moral issues of Philippine should be resolved by adopting effective approaches or regulation from the government end. This enables people to visit the destination effectively without any kind of fear. At this juncture, tour operators of country can work on the basis of parameters related to pollution and use of natural resources. This would be effective to promote responsible tourism and provide great experience to all its visitors.
In the above report all elements and impacts are discussed on various organisation that operates in the travel and tourism industry and sectors. In the emerging and developing countries has to put a very strong fight with the leading destination of Philippines all around the world. It also improves the destinations among the tourists and government of the country aims to protect the natural resources of Philippines because its profitable. Tourism should be planned and well managed for the successful growth. It involves several types of stakeholders such as local people, tourists, government and agencies of tourism to gain more profits by improving tourism with Philippine and improves in the results of economic growth within the country. Stakeholders and Government in this industry has a responsibilty to ensure about the development in tourism for long term prosperity and it should not be placed at any risk. Its the best way to develop tourism planning approaches that results in business improving economic growth with the country. Many different levels are under takes like national regional, internalize, sub regional that are involved in tourism planning development.
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