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Introduction of Eco-Fone Smartphone Organisation

10642Downloads1 I Published: 04 Dec ,2019

Introduction

Smartphone market are increasing day by day because people are becoming more found of using latest technology. This assignment is based on Eco-Fone company which deals in Smartphone and its accessories (Schmitz, 2013). They have two shops one in Putney and another is Richmond but they are not currently dealing in laptops or tablets. Respective company is thinking on expanding their business in Kingston. Below mention report is going to discuss information related to product, customer and financial in relation Eco-Fone organisation.

TASK 1

Identify and summarise some of the features which make smartphones so popular with older customers.

As per the view points of Leo kelion, 2017 it has been analysed that smartphone sales are booming with older customers in United Kingdom, according to the case study of market. Because 71% of old customers who are in the age group of 55  to 75 years are own smartphones as well as from research it has been identified that respective age group people are adopting technology faster compare to others in the last five years. Moreover, research conducted by Deloitte whose sample size is 1,163, results that compare to youngsters people of 55 to 75 years are using mobile phones more (Smartphone sales boom with over-55s, 2019). Along with this, who have wealth above then average likely to purchase premium handsets. It has been also acknowledged by research team that first time buyer might are forced for making purchase.

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TASK 2

A ‘pros and cons method’ table for expanding to Kingston

Should we expand business

Yes, Kingston market is beneficial for Eco- Fone company to expand there business .

Pros

Score/10

Cons

Score/10

By expanding business operations and functions  in Kingston marketplace  they enhance there number of customers in overall basis (Chang, Shen and Liu, 2016).

8

When  Eco- Fone company decide to expand there business in  Kingston market they have to arrange huge amount of capital or funds for operating business in effective ways.

7

When respective smart phone company expand there business at  Kingston they able to increase visibility of company brand and name at market place.

6

While expanding business operations and functions respective face  major issues related to policies and regulations of local governments.

6

By developing business operations in   Kingston market place Eco- Fone company get opportunities to understand new culture and they also able to hire new and innovative talents of local residence of respective country.

8

During expanding business in  Kingston respective company face issues related to language which hamper there business functions and operations (Bagga, Noseworthy and Dawar, 2016).

6

When respective company enhance there business at  Kingston they able to increase profitability ratio and customers bases.

7

By growing business operations and functions in  Kingston market Eco- Fone company also enlarge there competitions. Which directly and indirectly affect business.

8

Total Pros

29/40

Total Cons

27/40

Average Pros

0.72

Average Cons

0.67

TASK 3

a) Calculate the monthly cost of a 15-year repayment mortgage of £350,000, where interest is applied to the loan outstanding at the beginning of each year and the mortgage rate is 7% per annum

Loan Amount

£350000

Number of EMIs

180

Annual Interest Rate

0.07

Monthly Interest Rate

0.00583

Monthly EMI Payment

£3145.90

Total Loan Amount Payable

£566261.81

Total Interest Payable

£216261.81

b) Appropriate graphic containing any of any of the eight logos of well-known commercial mortgage lenders in the UK

Mortgage loan is the advance paid money amount as well as debt instrument which is given by bank against the property of loan taker. This type of loan are mainly taken for buying any kind of property such as land, home and so on (Premkumar and Nigel, 2015). Moreover, it is secured which means that lender can forfeit property if loan taker is fail to pay the amount. There are some components included in mortgage loan such as principal, interest, tax and insurance. There are some organisations in United Kingdom offering mortgage loans are mention below :-

  1. THINK Business Loans Commercial Mortgages

 

  1. B2B Finance.Com Commercial mortgages

 

  1. NatWest Commercial Mortgages

 

  1. Royal bank of Scotland Commercial Mortgages

  1. Together Commercial Mortgages

  1. Alliance & Leicester plc.

 

  1. bank of Ireland

  1. HSBC – UK Mortgage Lenders

TASK 4

Explanation of findings

As Eco-Fone's is dealing in smartphones as well as its accessories on discounted rates on this two retail shops, where first shop has generated profitability mean which is 100 Euro . On the other hand, another shop has gained profitability mean of 90 Euro. But both has taken a same sample size i.e. 40 on net daily takings, where standard deviation of both shops is measured as £20 and £40, respectively. Therefore, it has interpreted from this analysis that owner of  first shop has gained more profitability instead of second shopkeeper. Because with increase of sample size and mean, variability is expected to be reduced. But here in first case, with sample size 40 and mean £100, standard of variation is £20. While, another shop on same sample size has got less mean but high variability. Therefore, both shops didn't take the same net takings or net profitability, in terms of reliability and validity (Thomas and Bond, 2014). Thus, second shop require to re-design their offering strategies on discounted rates.

TASK 5

Questionnaires and interpretation

1. When was the last time you purchased a product or services from us?

· Within the last month

· Between 1 month and 3 months (.)

· Between 3 and 6 months

· Between 6 months and 1 year

· Never

2. How long have you used our products/services?

· Fewer than 6 months

· Between 6 months and 1 year

· Between 1 and 3 years  (.)

· Between 3 and 5 years

· More than 5 years

· Never

3. Please rate us on the following: (Please tick one: excellent=4, Good=3, Fair=2,poor=1)

Basis

4

3

2

1

Customer service/support

 

 (.)

 

 

Quality of products/services

 (.)

 

 

 

Sales staff

 

 

 (.)

 

Price/value

 

 (.)

 

 

 

4. How would you rate your overall satisfaction with us?

· Very satisfied

· Satisfied

· Neutral  (.)

· Dissatisfied

· Very dissatisfied

5. How likely are you to continue doing business with us?

· Very likely  (.)

· Likely

· Neutral

· Unlikely

· Very Unlikely

6. How likely are you to recommend our products/services to others?

· Very likely  (.)

· Likely

· Neutral

· Unlikely

· Very Unlikely

7. Please suggest how we can improve our products/services to better serve you.

From the above answer of different respondents it has been analysed that, customers are satisfied from the offerings of Eco-Fone smartphone organisation which is introduced in 2014. because when research is conducted it has been ask to respondent that when last time they had purchased anything from them and its answer is between 1 and 3 months. Second, question is related to the duration of product usage which is within 1 to 3 years and it shows negative on the organisation because in relation to smartphones time period of using phone is less. In third question several things are asked such as customer services (good), quality of products (excellent), sales staff (fair), price or value (good). This shows overall experience of customers from his/her purchase till after buying services related to products.

Moreover, last fourth is related to overall satisfaction of customers which is neutral. Thus, Eco-Fone have to take some major steps so they can satisfy them. But due to value of product and good customer base some organisations are agree to continue business with them (Koch and Kerschbaum, 2014). In the end, last question is related to recommendation of respective organisation products or services to others and customer's will do this because of their products value.

TASK 6

Poisson distribution is appropriate in this case and advise Eco-Fone if quality procedures have been met.

It is analysed that average of two return cheques an error per month retained due to an average in last two months. An average is calculated by cumulative frequency of receiving cheques form persons (Abi Ghanem and Mander, 2014). There is a possibility of meeting the quality assurance procedures with more than three invoices which can be differentiate the percentage rate of invoice return for Eco-fone.

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From the above discussion it has been concluded that usage of smartphone is rapidly increasing in united Kingdom. Moreover old age peoples are more likely to get attracted with smart phone which include various features like large screen, Bluetooth, Wi-Fi and many more. When a smartphone company want to launch or expand there business in international market they have to do various analysis and research. Such as they can do analysis of pros and corns of expanding business operations and functions in particular marketplace. They also do research by using questionnaires methods by which they get feedbacks and further company do innovations in products and services accordingly.

Appendics

Period

EMI

Interest

Principal

Balance

0

 

 

 

£ 350000.00

1

£ 3145.90

£ 2041.67

£ 1104.23

£ 348895.77

 

 

 

 

 

2

£ 3145.90

£ 2035.23

£ 1110.67

£ 347785.09

 

 

 

 

 

3

£ 3145.90

£ 2028.75

£ 1117.15

£ 346667.94

 

 

 

 

 

4

£ 3145.90

£ 2022.23

£ 1123.67

£ 345544.27

 

 

 

 

 

5

£ 3145.90

£ 2015.67

£ 1130.22

£ 344414.05

 

 

 

 

 

6

£ 3145.90

£ 2009.08

£ 1136.82

£ 343277.23

 

 

 

 

 

7

£ 3145.90

£ 2002.45

£ 1143.45

£ 342133.78

 

 

 

 

 

8

£ 3145.90

£ 1995.78

£ 1150.12

£ 340983.66

 

 

 

 

 

9

£ 3145.90

£ 1989.07

£ 1156.83

£ 339826.84

 

 

 

 

 

10

£ 3145.90

£ 1982.32

£ 1163.58

£ 338663.26

 

 

 

 

 

11

£ 3145.90

£ 1975.54

£ 1170.36

£ 337492.90

 

 

 

 

 

12

£ 3145.90

£ 1968.71

£ 1177.19

£ 336315.71

 

 

 

 

 

13

£ 3145.90

£ 1961.84

£ 1184.06

£ 335131.65

 

 

 

 

 

14

£ 3145.90

£ 1954.93

£ 1190.96

£ 333940.69

 

 

 

 

 

15

£ 3145.90

£ 1947.99

£ 1197.91

£ 332742.77

 

 

 

 

 

16

£ 3145.90

£ 1941.00

£ 1204.90

£ 331537.87

 

 

 

 

 

17

£ 3145.90

£ 1933.97

£ 1211.93

£ 330325.95

 

 

 

 

 

18

£ 3145.90

£ 1926.90

£ 1219.00

£ 329106.95

 

 

 

 

 

19

£ 3145.90

£ 1919.79

£ 1226.11

£ 327880.84

 

 

 

 

 

20

£ 3145.90

£ 1912.64

£ 1233.26

£ 326647.58

 

 

 

 

 

21

£ 3145.90

£ 1905.44

£ 1240.45

£ 325407.13

 

 

 

 

 

22

£ 3145.90

£ 1898.21

£ 1247.69

£ 324159.43

 

 

 

 

 

23

£ 3145.90

£ 1890.93

£ 1254.97

£ 322904.47

 

 

 

 

 

24

£ 3145.90

£ 1883.61

£ 1262.29

£ 321642.18

 

 

 

 

 

25

£ 3145.90

£ 1876.25

£ 1269.65

£ 320372.52

 

 

 

 

 

26

£ 3145.90

£ 1868.84

£ 1277.06

£ 319095.46

 

 

 

 

 

27

£ 3145.90

£ 1861.39

£ 1284.51

£ 317810.96

 

 

 

 

 

28

£ 3145.90

£ 1853.90

£ 1292.00

£ 316518.95

 

 

 

 

 

29

£ 3145.90

£ 1846.36

£ 1299.54

£ 315219.41

 

 

 

 

 

30

£ 3145.90

£ 1838.78

£ 1307.12

£ 313912.30

 

 

 

 

 

31

£ 3145.90

£ 1831.16

£ 1314.74

£ 312597.55

 

 

 

 

 

32

£ 3145.90

£ 1823.49

£ 1322.41

£ 311275.14

 

 

 

 

 

33

£ 3145.90

£ 1815.77

£ 1330.13

£ 309945.01

 

 

 

 

 

34

£ 3145.90

£ 1808.01

£ 1337.89

£ 308607.13

 

 

 

 

 

35

£ 3145.90

£ 1800.21

£ 1345.69

£ 307261.43

 

 

 

 

 

36

£ 3145.90

£ 1792.36

£ 1353.54

£ 305907.89

 

 

 

 

 

37

£ 3145.90

£ 1784.46

£ 1361.44

£ 304546.46

 

 

 

 

 

38

£ 3145.90

£ 1776.52

£ 1369.38

£ 303177.08

 

 

 

 

 

39

£ 3145.90

£ 1768.53

£ 1377.37

£ 301799.71

 

 

 

 

 

40

£ 3145.90

£ 1760.50

£ 1385.40

£ 300414.31

 

 

 

 

 

41

£ 3145.90

£ 1752.42

£ 1393.48

£ 299020.83

 

 

 

 

 

42

£ 3145.90

£ 1744.29

£ 1401.61

£ 297619.22

 

 

 

 

 

43

£ 3145.90

£ 1736.11

£ 1409.79

£ 296209.43

 

 

 

 

 

44

£ 3145.90

£ 1727.89

£ 1418.01

£ 294791.42

 

 

 

 

 

45

£ 3145.90

£ 1719.62

£ 1426.28

£ 293365.14

 

 

 

 

 

46

£ 3145.90

£ 1711.30

£ 1434.60

£ 291930.54

 

 

 

 

 

47

£ 3145.90

£ 1702.93

£ 1442.97

£ 290487.57

 

 

 

 

 

48

£ 3145.90

£ 1694.51

£ 1451.39

£ 289036.18

 

 

 

 

 

49

£ 3145.90

£ 1686.04

£ 1459.85

£ 287576.32

 

 

 

 

 

50

£ 3145.90

£ 1677.53

£ 1468.37

£ 286107.95

 

 

 

 

 

51

£ 3145.90

£ 1668.96

£ 1476.94

£ 284631.02

 

 

 

 

 

52

£ 3145.90

£ 1660.35

£ 1485.55

£ 283145.47

 

 

 

 

 

53

£ 3145.90

£ 1651.68

£ 1494.22

£ 281651.25

 

 

 

 

 

54

£ 3145.90

£ 1642.97

£ 1502.93

£ 280148.32

 

 

 

 

 

55

£ 3145.90

£ 1634.20

£ 1511.70

£ 278636.62

 

 

 

 

 

56

£ 3145.90

£ 1625.38

£ 1520.52

£ 277116.10

 

 

 

 

 

57

£ 3145.90

£ 1616.51

£ 1529.39

£ 275586.71

 

 

 

 

 

58

£ 3145.90

£ 1607.59

£ 1538.31

£ 274048.40

 

 

 

 

 

59

£ 3145.90

£ 1598.62

£ 1547.28

£ 272501.12

 

 

 

 

 

60

£ 3145.90

£ 1589.59

£ 1556.31

£ 270944.81

 

 

 

 

 

61

£ 3145.90

£ 1580.51

£ 1565.39

£ 269379.42

 

 

 

 

 

62

£ 3145.90

£ 1571.38

£ 1574.52

£ 267804.90

 

 

 

 

 

63

£ 3145.90

£ 1562.20

£ 1583.70

£ 266221.20

 

 

 

 

 

64

£ 3145.90

£ 1552.96

£ 1592.94

£ 264628.25

 

 

 

 

 

65

£ 3145.90

£ 1543.66

£ 1602.23

£ 263026.02

 

 

 

 

 

66

£ 3145.90

£ 1534.32

£ 1611.58

£ 261414.44

 

 

 

 

 

67

£ 3145.90

£ 1524.92

£ 1620.98

£ 259793.46

 

 

 

 

 

68

£ 3145.90

£ 1515.46

£ 1630.44

£ 258163.02

 

 

 

 

 

69

£ 3145.90

£ 1505.95

£ 1639.95

£ 256523.07

 

 

 

 

 

70

£ 3145.90

£ 1496.38

£ 1649.51

£ 254873.56

 

 

 

 

 

71

£ 3145.90

£ 1486.76

£ 1659.14

£ 253214.42

 

 

 

 

 

72

£ 3145.90

£ 1477.08

£ 1668.81

£ 251545.61

 

 

 

 

 

73

£ 3145.90

£ 1467.35

£ 1678.55

£ 249867.06

 

 

 

 

 

74

£ 3145.90

£ 1457.56

£ 1688.34

£ 248178.72

 

 

 

 

 

75

£ 3145.90

£ 1447.71

£ 1698.19

£ 246480.53

 

 

 

 

 

76

£ 3145.90

£ 1437.80

£ 1708.10

£ 244772.43

 

 

 

 

 

77

£ 3145.90

£ 1427.84

£ 1718.06

£ 243054.37

 

 

 

 

 

78

£ 3145.90

£ 1417.82

£ 1728.08

£ 241326.29

 

 

 

 

 

79

£ 3145.90

£ 1407.74

£ 1738.16

£ 239588.13

 

 

 

 

 

80

£ 3145.90

£ 1397.60

£ 1748.30

£ 237839.83

 

 

 

 

 

81

£ 3145.90

£ 1387.40

£ 1758.50

£ 236081.33

 

 

 

 

 

82

£ 3145.90

£ 1377.14

£ 1768.76

£ 234312.57

 

 

 

 

 

83

£ 3145.90

£ 1366.82

£ 1779.08

£ 232533.49

 

 

 

 

 

84

£ 3145.90

£ 1356.45

£ 1789.45

£ 230744.04

 

 

 

 

 

85

£ 3145.90

£ 1346.01

£ 1799.89

£ 228944.15

 

 

 

 

 

86

£ 3145.90

£ 1335.51

£ 1810.39

£ 227133.76

 

 

 

 

 

87

£ 3145.90

£ 1324.95

£ 1820.95

£ 225312.80

 

 

 

 

 

88

£ 3145.90

£ 1314.32

£ 1831.57

£ 223481.23

 

 

 

 

 

89

£ 3145.90

£ 1303.64

£ 1842.26

£ 221638.97

 

 

 

 

 

90

£ 3145.90

£ 1292.89

£ 1853.00

£ 219785.97

 

 

 

 

 

91

£ 3145.90

£ 1282.08

£ 1863.81

£ 217922.15

 

 

 

 

 

92

£ 3145.90

£ 1271.21

£ 1874.69

£ 216047.47

 

 

 

 

 

93

£ 3145.90

£ 1260.28

£ 1885.62

£ 214161.84

 

 

 

 

 

94

£ 3145.90

£ 1249.28

£ 1896.62

£ 212265.22

 

 

 

 

 

95

£ 3145.90

£ 1238.21

£ 1907.69

£ 210357.54

 

 

 

 

 

96

£ 3145.90

£ 1227.09

£ 1918.81

£ 208438.72

 

 

 

 

 

97

£ 3145.90

£ 1215.89

£ 1930.01

£ 206508.72

 

 

 

 

 

98

£ 3145.90

£ 1204.63

£ 1941.26

£ 204567.45

 

 

 

 

 

99

£ 3145.90

£ 1193.31

£ 1952.59

£ 202614.86

 

 

 

 

 

100

£ 3145.90

£ 1181.92

£ 1963.98

£ 200650.88

 

 

 

 

 

101

£ 3145.90

£ 1170.46

£ 1975.44

£ 198675.45

 

 

 

 

 

102

£ 3145.90

£ 1158.94

£ 1986.96

£ 196688.49

 

 

 

 

 

103

£ 3145.90

£ 1147.35

£ 1998.55

£ 194689.94

 

 

 

 

 

104

£ 3145.90

£ 1135.69

£ 2010.21

£ 192679.73

 

 

 

 

 

105

£ 3145.90

£ 1123.97

£ 2021.93

£ 190657.80

 

 

 

 

 

106

£ 3145.90

£ 1112.17

£ 2033.73

£ 188624.07

 

 

 

 

 

107

£ 3145.90

£ 1100.31

£ 2045.59

£ 186578.48

 

 

 

 

 

108

£ 3145.90

£ 1088.37

£ 2057.52

£ 184520.95

 

 

 

 

 

109

£ 3145.90

£ 1076.37

£ 2069.53

£ 182451.43

 

 

 

 

 

110

£ 3145.90

£ 1064.30

£ 2081.60

£ 180369.83

 

 

 

 

 

111

£ 3145.90

£ 1052.16

£ 2093.74

£ 178276.09

 

 

 

 

 

112

£ 3145.90

£ 1039.94

£ 2105.96

£ 176170.13

 

 

 

 

 

113

£ 3145.90

£ 1027.66

£ 2118.24

£ 174051.89

 

 

 

 

 

114

£ 3145.90

£ 1015.30

£ 2130.60

£ 171921.30

 

 

 

 

 

115

£ 3145.90

£ 1002.87

£ 2143.02

£ 169778.27

 

 

 

 

 

116

£ 3145.90

£ 990.37

£ 2155.53

£ 167622.75

 

 

 

 

 

117

£ 3145.90

£ 977.80

£ 2168.10

£ 165454.65

 

 

 

 

 

118

£ 3145.90

£ 965.15

£ 2180.75

£ 163273.90

 

 

 

 

 

119

£ 3145.90

£ 952.43

£ 2193.47

£ 161080.43

 

 

 

 

 

120

£ 3145.90

£ 939.64

£ 2206.26

£ 158874.17

 

 

 

 

 

121

£ 3145.90

£ 926.77

£ 2219.13

£ 156655.04

 

 

 

 

 

122

£ 3145.90

£ 913.82

£ 2232.08

£ 154422.96

 

 

 

 

 

123

£ 3145.90

£ 900.80

£ 2245.10

£ 152177.86

 

 

 

 

 

124

£ 3145.90

£ 887.70

£ 2258.19

£ 149919.66

 

 

 

 

 

125

£ 3145.90

£ 874.53

£ 2271.37

£ 147648.30

 

 

 

 

 

126

£ 3145.90

£ 861.28

£ 2284.62

£ 145363.68

 

 

 

 

 

127

£ 3145.90

£ 847.95

£ 2297.94

£ 143065.74

 

 

 

 

 

128

£ 3145.90

£ 834.55

£ 2311.35

£ 140754.39

 

 

 

 

 

129

£ 3145.90

£ 821.07

£ 2324.83

£ 138429.55

 

 

 

 

 

130

£ 3145.90

£ 807.51

£ 2338.39

£ 136091.16

 

 

 

 

 

131

£ 3145.90

£ 793.87

£ 2352.03

£ 133739.13

 

 

 

 

 

132

£ 3145.90

£ 780.14

£ 2365.75

£ 131373.37

 

 

 

 

 

133

£ 3145.90

£ 766.34

£ 2379.55

£ 128993.82

 

 

 

 

 

134

£ 3145.90

£ 752.46

£ 2393.44

£ 126600.38

 

 

 

 

 

135

£ 3145.90

£ 738.50

£ 2407.40

£ 124192.99

 

 

 

 

 

136

£ 3145.90

£ 724.46

£ 2421.44

£ 121771.55

 

 

 

 

 

137

£ 3145.90

£ 710.33

£ 2435.56

£ 119335.98

 

 

 

 

 

138

£ 3145.90

£ 696.13

£ 2449.77

£ 116886.21

 

 

 

 

 

139

£ 3145.90

£ 681.84

£ 2464.06

£ 114422.15

 

 

 

 

 

140

£ 3145.90

£ 667.46

£ 2478.44

£ 111943.71

 

 

 

 

 

141

£ 3145.90

£ 653.00

£ 2492.89

£ 109450.82

 

 

 

 

 

142

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References

  • Schmitz Weiss, A., 2013. Exploring news apps and location-based services on the smartphone. Journalism & Mass Communication Quarterly. 90(3). pp.435-456.
  • Chang, S.E., Shen, W.C. and Liu, A.Y., 2016. Why mobile users trust smartphone social networking services? A PLS-SEM approach. Journal of Business Research. 69(11). pp.4890-4895.
  • Bagga, C.K., Noseworthy, T.J. and Dawar, N., 2016. Asymmetric consequences of radical innovations on category representations of competing brands. Journal of Consumer Psychology. 26(1). pp.29-39.
  • Premkumar, K. and Nigel, K.G.J., 2015, March. Smart phone based robotic arm control using raspberry pi, android and Wi-Fi. In 2015 International Conference on Innovations in Information, Embedded and Communication Systems (ICIIECS) (pp. 1-3). IEEE.
  • Thomas, J.G. and Bond, D.S., 2014. Review of innovations in digital health technology to promote weight control. Current diabetes reports. 14(5). p.485.
  • Koch, S. and Kerschbaum, M., 2014. Joining a smartphone ecosystem: Application developers’ motivations and decision criteria. Information and Software Technology. 56(11). pp.1423-1435.
  • Abi Ghanem, D. and Mander, S., 2014. Designing consumer engagement with the smart grids of the future: bringing active demand technology to everyday life. Technology Analysis & Strategic Management. 26(10). pp.1163-1175.
  • Pan, J., Superior Communications, Inc., 2016. Case for mobile phone. U.S. Patent D746,801.
  • Haberman, Z.C. and et.al., 2015. Wireless smartphone ECG enables large‐scale screening in diverse populations. Journal of cardiovascular electrophysiology. 26(5). pp.520-526.
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