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International Business Strategies | EE Limited Company Study

595 Downloads1 I Published: 23 Dec ,2019

Introduction

The following report deals with the various aspect of the EE limited company regarding their international market and business strategy. The prime purpose of the report is to identify all the strategies that the management of the company would have to maintain for the betterment of the company and also to identify all the issues which are harming the organization and preparing or implement strategies for the sake of the prevention of those issues. The following report includes some crucial and essential analysis for the management to take the right decisions which are the environment analysis of the company in the different workplace or to be more précised in different countries. The report also includes all the mechanism that affects the company's international market. After the analysis, it is the responsibility of the employees as well as the management of the company is to prepare a proper and required strategy for the improvement of their business. The mentioned company is already a well established and multinational organization.

Thus it can easily be assumed that the management of the company is good with their international service and strategies. There are many methods of increasing the business of the organization in the international market which is mentioned in the following report. Similarly, sometime the management would have to face some specific restriction which would harm the organization as a whole. The management of the company would have to be prepared to face and prevent all kinds of issues. Other than these factors there are also some other factors which will affect the up gradation as well as the degradation of the company which is also mentioned in the further report. Though the management of the mentioned company is capable of maintaining the consistency of their business, still there are some factors which the management would have to follow to get more profit and reach to the top.

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International business environment of the company

For the up gradation of the company, the management of the EE limited company would have to perform a strong environmental analysis to gather all the required information about the environment of the place in which they are going to operate their business. The environment analysis will take part in two divisions which are the macro environmental analysis and the microenvironment analysis(Agathangelou, 2007).

Macro environment analysis

To perform the macro environmental analysis, the management of the company would have t perform a successful PEST analysis. This will help the management of the EE limited company to get information on the external factors of the company.

PEST analysis

The PEST analysis will provide the information about the political factors, economic factors, social factors and the technological factors.

Political factors

Whatever company it is, the management of the company has a direct relationship with the local or the national government. In this case, according to many surveys, the management of the EE limited company can maintain a nice and pleasant relationship with the government by following all the legal legislations properly(Beard, 2007).

Economical factors

The mentioned company being a large scale organization has to handle a lot of stakeholders and has to deal with many suppliers. In these cases, the management of the company would have to be very sure and very specific about the investments they are making. The economy of the company is something which affects the future of the company severely.

Social factors

Social factors are also very important for the betterment of the business of the company. As the telecom industry is an open industry for all customer, and the customer is from different culture and religion, the management of the company would have to get proper knowledge about their customers. This will help the management to maintain the social aspect of the company.

Technological factors

The technological factors are the most important especially when it comes to the telecom industry. The customer, most of the time, has to buy the service of the company through online technology(Bel i Queralt, 2012). Other than these, there are also some other technologies which are related to the company and are helping the management to get better customer feedback.

Microenvironment analysis

The microenvironment analysis of the company will include some internal factors such as the threat of the new entrants in the same field, bargaining power of the buyer and many others. Though the EE limited company is a large scale organization, the management of the company should never underestimate the new entrants in the same field or the fresher organization. Every small scale organization was once a small-scale organization. It is their management and their hard work and skill which have led them to such success. The customer of the company always wants new scheme or offer or discount. The management off the company should be concerned about this aspect.

If the management of The Company cannot satisfy the customers, they would never be able to get positive customer feedback which will ultimately harm the organization as a whole. Other than these points there are also some other points such as the production procedure, bargaining power of the suppliers, the working environment of the company and many other(Bhagwati, 2001). The management of the company should also look after the mentioned aspects of the business. These are the main and the most important factors that affect the environment of the company in the international market. Whenever a company gets globalized, the responsibility of the leaders of the company and the management department increases a lot. The management of the company would have to be very much concerned about all the needed aspects of the company.

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Mechanism that regulates the international trade

The mechanism of the international trade includes various aspects which the management of the company should maintain the success of the company in the international market. The factors are ethical practice, diversity, legal legislations, the economy of the country, the culture of the community and many other aspects. The mentioned points or aspects affect the up gradation as well as the degradation of the company in the international market(Teichova and Matis, 2003). The first thing that the management of the company should be aware of is the ethical practice of the management of the company and the employees of the organization. Whenever the company is approaching for international trade, the management of the company would have to be accustomed to the culture that the people of the nation practices. This will help the management of the company to get more involved with the culture of the place in which the company is operating their business. Each and every country and its inhabitants have their social norms and cultural practice.

Thus to work in a diverse workplace is obviously not an easy task. For that the management of the company would have to know the place of their business. It is the responsibility of the management of the company to perform a strong environment analysis including macro and micro environment analysis. This will provide the management of the company with all the needed information about the environment of the place in which the company is running their business. One of the most important aspects of any organization to set their business in the abroad country is to deal with the local or the national government and the legal legislations introduced by the government. There are some certain and specific rules and regulations for the guest company to set their business in a different country. The taxation for the organization is obviously different compared to the host organizations, and there is also a limit of the range of business that the management of the company can operate in a different country(Blyth and Landau, 2004). Thus it is must for the management of the company to follow all the legislations. Other than these factors there are also some other factors which the management of the company should be concerned about for a better result in the international market such as the economy of the country. The economy of the country is a variable aspect. It varies in a different country.

Thus the management of the company must have knowledge about the economy of the country in which they are setting their business. When the management will deal with the suppliers as well as the buyers they would have to consider the currency and the economy of that particular country as an important factor. As the EE limited company is already a very successful company, the management of the company must be aware of all the mentioned factors and are obviously maintain all these guidelines with proper skill and dedication. This can be regarded as one of the reasons behind the success of the company. To raise their business in the international market, the company would have to maintain many more guidelines which are mentioned in the further report. If the management of the company is capable of performing all the required acts, they will surely succeed in their mission which is to spread their business in the abroad countries with huge success.

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Methods of increasing and restrict trade between countries

Whatever the organization it is, the prime target of the management of the organization is to increase their business on a large scale. For that, the company would have to attract as much as customers are possible. As the telecom industry is an open industry, thus the management of the company as well as the employees of the company would have to directly face the customers. Thus to attract more customers, the management of the company must look after the satisfaction and the requirement of the customers. If the customers are not satisfied with the service of the company, they would be disappointed, which is obviously not a good thing for the future of the company. Other than this, the management of the company should also be aware of some of the internal factors of the organization such as the service procedure, the performance of the employee, working environment of the employees and much more(Cleary, 2012). The management of the company should be concerned about the satisfaction of the employees. For that, they have to provide to the employees a better quality working environment and proper remuneration. If the employees are satisfied with the management of the company, they would remain loyal and dedicated towards the company, and it will ultimately turn up to a very beneficial aspect of the organization as a whole. The production procedure is another thing that the management of the company should be concerned about. If the customers are satisfied with the service of the company they would buy their service on a regular basis.

Thus the management of the company must be aware of the quality of the service provided to the customers. If the management of the EE limited company maintains all these mentioned factors, it would be easier for the company to get success in less time. Though the company is already running their business with ease and with success, still the management of the company must maintain all these aspects. There are also some negative factors for the organization which harms the management as well as the business of the company. Whenever it comes to international trading, the company and its management would have to face some restrictions such as the legal legislations of the local or the national government. There is always a limit for business for the guest organizations. Thus the management cannot exceed their limitation of purchasing and selling. They have to abide by the rules and regulations created by the local or the national government. If the management of the company does not obey all the rules and regulations of the government their business license can be suspended which is obviously not a good thing for the future of the company(Connolly, 2011). Other than these there is also some restriction that the company would have to face in international markets such as the economy of the country. The management of the company would have to get accustomed with the economy of the country.

The management of the company would also have to face the demands of the suppliers. The demand of the supplier is higher in the case of a guest organization. But for the sake of the business, the management of the company would have to deal with them by the needs and the requirement of the suppliers. These are the main and the prime restrictions that the management of the company would have to face in the international market. But as the company is such a successful and established a company, the management of the company are dealing with these kinds of restriction with ease and proper skill.

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Issues faced by the company in international market

Whenever an organization is trying to get success overseas or in different countries, there are many issues that the management of the company would have to face. The management of the company would have to be preparing for every kind of issues and should work on the issues to find out the prevention of the issues. There are mainly four kinds of issue that the management of the company faces in the international market such as the ethical issue, social issue, economic issue and the legal issues(Davidson and Matusz, 2010).

Ethical issue

Whenever the management of the company is planning to set their business in an abroad country, they would have to face some ethical issues. Different countries gave different cultural practice and different social ethics. The company, as not a part of that particular culture or society they would have to get accustomed to the culture of the country. Otherwise, the management would not be able to maintain their ethical practice. Morality is something which depends upon the individuality of a character and cannot be controlled by any law or regulation(Horowitz and Plewes, 2005). Thus the legal legislations which are in favor of the company would not help the management to get over the mentioned issue. The management of the company would have to solve the problem on their own. They have to spend some time and have to get familiar with the culture that the inhabitants of the country practices. Another point is the behavioral aspect. The management, as well as the employees of the company, would have to build a nice and pleasant relationship with their customers. If they behave rudely with the customers, they would be disappointed, and it will harm the company as a whole. Thus to get rid of the ethical issue the management of the company has to maintain all the mentioned guidelines.

Social issue

The social aspect is something which can turn up to be a severe issue for the management of the company. As the telecom industry is an open industry and any customer can use the service of the company irrespective of their age and culture and religion thus it is the responsibility of the management of the company to get accustomed to the society in which they are planning to set their business(Horowitz and Plewes, 2005). If the company or the management of the company cannot get involved with the society and the culture of the country they would not be able to do the needful things for the betterment of the company. Society can turn up to be a serious issue for the management of the company. Thus the management of the company, as well as the employees of the organization, should always be aware of all the social and cultural norms of the country. This will also help the management of the country to get involved with the inhabitants of the country, and the customers would buy the service of the company on a regular base.

Economical issue

As mentioned earlier in the above passage the economy of the country in which the management of the company is planning to set their business, is one of the most important factors and also it can turn up to be a severe issue for the organization. The economy of the country varies according to its currency and the business of the government(Khagram, Fung and De Renzio, 2013). Thus to get accustomed with the economy of the country the management of the company should get every detail information about the economy of the nation in which the management of the company is planning to set their business. These are the basic and the prime economic issue that the management of the company would have to face, but as the EE limited company is a large scale organization the management of the company knows how to deal with the economy of the different country.

Legal issue

Legal restrictions are already mentioned in the above passages. The restriction that the company faces for the legal legislations made by the local or the national government can be regarded as the prime issues for the company or the organization. If the management of the company would not maintain a nice and pleasant relationship with the local or the national government then, the company would not be able to get success in their mission which is to set their business in a different country and to get success in the international market(Perkins and Perkins, 2008).

Conclusion

To conclude the report, it must be admitted that the EE limited company is capable of running their business with proper skill and ease. The management of the company has done all the things which are needed for the betterment of the company. The report states all the factors that will affect the up gradation as well as the degradation of the company by international market. If the management of the company can identify all the issues and prepare strategies to get rid of those issues, it would be beneficial for the betterment of the company.

References

  • Agathangelou, A. (2007).The global political economy of sex. 1st ed. Basingstoke: Palgrave Macmillan.
  • Beard, J. (2007).The political economy of desire. 1st ed. London [u.a.]: Routledge-Cavendish.
  • Bel i Queralt, G. (2012).Infrastructure and the political economy of nation building in Spain, 1720-2010. 1st ed. Portland, Or.: Sussex Academic Press.
  • Bhagwati, J. (2001).International trade. 1st ed. Cambridge, Mass. [u.a.]: MIT Press.
  • Blyth, E. and Landau, R. (2004).Third party assisted conception across cultures. 1st ed. London: Jessica Kingsley Publishers.
  • Cleary, M. (2012).International Trade. 1st ed. Delhi: Learning Press.
  • Connolly, S. (2011).International trade. 1st ed. Mankato, Minn.: Amicus.
  • Davidson, C. and Matusz, S. (2010).International trade with equilibrium unemployment. 1st ed. Princeton, N.J.: Princeton University Press.
  • Horowitz, J. and Plewes, T. (2005).Measuring international trade on U.S. highways. 1st ed. Washington, D.C.: National Academies Press.
  • Horowitz, J. and Plewes, T. (2005).Measuring international trade on U.S. highways. 1st ed. Washington, D.C.: National Academies Press.
  • Khagram, S., Fung, A. and De Renzio, P. (2013).Open Budgets. 1st ed. Washington: Brookings Institution Press.
  • Perkins, L. and Perkins, S. (2008).Multiple sclerosis. 1st ed. New York: Demos Health.
  • Teichova, A. and Matis, H. (2003).Nation, state and the economy in history. 1st ed. Cambridge: Cambridge University Press.
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