Business strategy is all about the courses of actions and a set of decision which help in assisting an entrepreneur for achieving the targeted aims and objectives in specified time period. In addition to this it can be defined as the process of master plan which the management uses in order to secure the competitive position in the marketplace as well as in achieving the desired end of an organisation. Therefore the company which is being taken into consideration in order to carry out this assignment is L'Oreal which is one of the personal care company with its headquarter in France. In addition to this it is one of the world's leading providers of wide range of skin care and accessories products. This report mainly focuses on analysis of the impact and influence which the macro environment has on an organisation. Additionally, this file also focuses on the evaluation of the outcomes of an analysis by using Porter's Five Forces model. Lastly, in this assignment models, theories and concepts are also being applied so as to assist with the understanding and interpretation of strategic directions available to an organisation.
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PESTLE and SWOT analysis of an organisation
Business strategy is the technique which render entrepreneur and a manager with a long range sketch of the desired image, direction and destination of an organisation. In addition to this it is all about the scheme of corporate action and intent which is flexibly designed and carefully planned by the manager of L'Oreal with the aim of achieving effectiveness, mobilising resources, meeting threats and challenges, perceiving and utilising opportunities. But in the way of achieving effective business strategy there are certain internal and external factors which greatly influence on organisation and its strategies. So in order to measure such factor influence manager of L'Oreal takes PESTLE and SWOT analysis into consideration which are explained below (Higgins, Omer and Phillips, 2015):
PESTLE analysis :
PESTLE here refers to the political, economic, social, technological, legal and environmental factors which are term to be the external factors which greatly influence the working of L'Oreal organisation and its strategies as they are not under the control of an org