Google: The Quest to Balance Privacy with Profit
4284 Downloads I Published: 10 Oct ,2018
Section 1: Introduction
The Information technology industry plays a vital role in the modern society to improve the standard of life of the people. Information technologies provide different types of medium to the people for acquiring knowledge about the world. The important mediums are social networking, search engines, video sharing sites and mail software. These kinds of medium not only improve the standard of life but also increase the speed of life. The information technology industry also provides some software such as word processing software; excel sheets, sliding software to increase the efficiency in the data processing industry. Due to the improvement in the information technologies now people can easily stare, share and retrieve the information with high protection (Charry and Tessitore, 2016, p.270). However, sometime the information technology crosses the line of privacy and retrieve all private information that can damage the standard of life of the people. The following study discuss about the limitation of the information technology industry towards the protection of privacy life of people. The study also provides some rules and regulations that have to consider by the information technology companies to protect the privacy of the people.
Overview of the Google:
The study also discusses about the rules and regulations followed by the Google to protect the privacy of the people. Google is a well-known multinational company in the information technology industry (www.google.com). Google is an important company in the information technology industry that helps the people by providing different internet related softwares, products and services to the people. Google also provide different technological services such as online advertising, cloud computing software and hardware. In 1998, Google was established by Larry Page and Sergey Brin in California, United States. Company also provide networking sites such as Google search engines where people can acquire different knowledge about any topic, Google+ is a social networking site where people can make some friends from anywhere in the world. YouTube is the place where people can share their videos and present their talent in an international stage. Google also provide a massaging portal Gmail where people can easily share information through the massage.
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Section 2: Questions related to the report
I) Implementation of the strategies in Google to serve all stakeholders
As Google is a social entity therefore, it has to discharge some responsibilities towards the stakeholders of the society (Vaccaro, 2014, p.55). Google use different resources from the society to run their business activities in an efficient manner. The main stakeholders of Google are Consumers, employees, government, Investors, board of directors and society. Google implement different strategies to provide equal services to all stakeholders. The strategies are as follows:
Customers: Customers are the important stakeholders for Google because there are the users of the software provided by Google (Mahalwar, 2017, p.154). The customers are the sources of the revenues for the Google. Therefore, Google have to discharge some responsibilities to the customers to maintain the loyalty among them about the company. The strategies that Google implement to discharge their responsibilities towards the customers are as follows:
- Google design and develop different software according to the requirement of the customers.
- Google tries to provide all type of information to the customers in details.
- Google always tries to reduce the complexities of the user interface to provide a excellent experience to the people.
- Google tries to increase the features of the software for the customers (Debrett, 2015, p.560).
- Google also provides a portal for the customers where customer provides their complaints, opinions and ideas about the services of the company. The excellent customer services of the company resolve all the complaint of the customers in an efficient manner.
- Gooogle is also serious about the privacy of the customers and always try to take some effective measures about the protection of the privacy. Google protect the private information from the unauthorized access and provide a security interface to protect the information related the social security from the unauthorized hacking.
Employees: Employees are the important resources for the Google. The skills and knowledge of the employees help the company to design and develop new products and services for the customers. Therefore, Company tries to provide all types of facilities to discharge responsibilities towards the employees. Providing excellent facilities is main strategy of Google to satisfy the employees. The facilities are as follows:
- Google provides excellent remuneration to the employees and the incentive scheme always motivate the employees to provide their best effort towards the success of the company.
- Google also provides different leave for the employees such as sick leave, maternity leave, paternity leave etc (Kunz, 2015, p.175).
- Company bears all expenses of the holiday travel of the employees.
- Company provides different facilities in the working premises to increase the comfort ability of the working environment.
Government: Google use different infrastructural facilities provided by the government such as electricity, security, transport, satellites, land, towers etc to run the business activities in an efficient manner. As the tax is only source of revenue of the government to bear the expenses of such facilities. Therefore, Google always try to clear all the taxes of the government time to time. The payment of tax is also a corporate social responsibility of Google (Lloyd, 2014, p.120).
Investors: Investors are the source of generating financial resources for Google. The continuous flow of financial resources helps the company to run the business activities without any interruption due to the lack of financial resources. Therefore, company has to fill all responsibilities towards the investors. As the income of the investors depend on the income of google therefore, it is responsibility of Google to prepare the all financial statement appropriately from which the investors can calculate their income in a proper manner and easily. Google always maintain the transparency in the financial statements about the revenue and expenditure of the company (Bently and Sherman, 2014, p.95). The transparency in the financial statements increases the integrity in the investors about the company and attracts more investors to generate more financial resources.
Board of directors: The boards of directors are the equity shareholders of Google and take important decisions about the business activities of Google. The effective decision of the board of directors helps Google to increase the efficiency of the activities and generate more revenues from such activities. Therefore, Google always try to provide remuneration, bonus and share of the profit to the board of directors to discharge the responsibilities towards them.
Society: As Google run all their business activities in the society and use the resources provided by the society in the business activities therefore it has to discharge some responsibilities as a strategy for satisfying the society. The responsibilities are as follows:
- Google has to adopt a proper resource management process in the business activities to reduce the wastage of resources (Taylor et al. 2014, p.104).
- Google always try to protect the environment from the harmful gases by adopting some scientific techniques in the production process.
- Google tries to make some contribution towards the education of the children in the society.
- Google tries to make some contribution towards the development of the backward community.
- Google can make some contribution towards the development of handicapped people by recruiting them in the company.
All the above responsibilities discharged by the Google are working as a strategy to serve the equal services to all stakeholders.
II) The process followed by Google to maintain the profitability without disrespecting the privacy
- Providing information is the main activity of the organisations for which Google earn the profit. However, Google have to protect the private information of the people from the unauthorized access. Google use the private information to know about the requirement of the people about the technologies such information help Google to design and develop technological products according to the requirements of the people. Sometime, hackers try to hack different organisational database to get some important information related to the social security. Google has to protect such information from such unauthorized access of the hackers. Different organisation maintains secrecy in their database to conceal the relevant information about the strategies from the competitors. Mostly organisations use the clouding softwares and hardwares provided by Google to maintain the database. Therefore, it is the responsibility of the Google to protect such database from the hackers (Bently and Sherman, 2014, p.95). Google provide all kind of security software to the organisations to increase the protection features of the database. The privacy security features of the database increase the goodwill of google among the customers and increase the number of customers of Google. Google prepare different privacy policies to protect the private information of the customer. The policies are as follows:
- Google provides all relevant information to the customers about the process of using the private information and provides some choices about the process of using information to the customers. This policy increase of the customers on Google therefore, customers also provide all relevant information without any hesitation (Kunz, 2015, p.175).
- Generally, Google collect the personal information of the customers such as name, address, telephone number, credit card information etc. This information help the customers to use the different products of Google of customers. This information help Google to maintain the identity of the customers. Therefore, Google can provide all the information to the customers according to their identity.
- Google collects the information about the device by which the customers use the software of Google. Therefore, Google can provide such portals according to the device used by the customers. For example, Google provide different search engine portal for different devices such as 2g mobile, 3g mobile, laptop, personal computer etc. Google also collect the information about the operating system used by the customers.
- Google also collects the log information of the customers to know about the server used by the customers to access the search engine of Google. Google is use different log information such as phone numbers, calling party numbers, time of calls, Internet protocol address etc.
- Google map use the location information of the customers. This information helps the customers by providing knowledge about the location. It plays a vital role in the social security by identify the locations of the criminals through the map (Lloyd, 2014, p.102).
- Google also collects the information about the unique application number by which company can know detail information about the operating system used by the customers. This information helps Google to update the server according to the changes in the operating system used by the customers.
- Google provides browser web storage and application data caches to store the collected personal information about the customer. Customers also use these mechanisms to access and retrieve their personal information.
- Google use the Cookies technology to provide all relevant advertisement related to searching topic of the customers this address helps the customers to acquire detail information about the topic.
- Google also maintains a transparency in the use of private information of the customers. Google try to update and control the activity of the customers. Google also provide an opportunity to the customers to edit and view the private information of the customers.
III) The impact of the global regulations associated with the privacy on the operations of Google
The global regulations associated with the privacy of information of the people include different principles. The principles are as follows:
- The information technology companies should maintain the accountability of the information used by them. This accountability helps them to track all the information of customers in an efficient manner.
- The purpose of collection of such information about the customer should be reveal by the information technology company to maintain the transparency in the use of such information.
- The company should provide a notice to the customers before using the private information of them and ask permission to the customers to use such information.
- Company should provide some security features to the information of the customers to avoid the abuse and unauthorized access of such information.
- The company has to disclose all the relevant about their identity to the customers before collecting such information. The customer can make decision about the sharing information based on the identity of the company.
- The company cannot collect and access the information without revealing the consent of the collection of such information to the customer.
- Information technology companies have to provide an opportunity to the customers to edit the inaccurate information. The customers also can update the information according the global regulations of privacy protection (Mahalwar, 2017, p.157).
- Companies have to consider all the legal laws and legislations such as data protection act, privacy protection act etc while using the private information of the customers.
- Companies also have to consider all the limitations provided by the global regulations while using such private information of the customers.
- Companies also have to maintain the accuracy, openness, and safeguards while using private information of the customers.
Section 3: Conclusion
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- Bently, L. and Sherman, B., 2014. Intellectual property law. Oxford University Press, USA.
- Bygrave, L.A., 2014. Data privacy law: an international perspective (Vol. 108). Oxford: Oxford University Press.
- Charry, K. and Tessitore, T., 2016. Product Placement, Its Supporters and Detractors: A Quest for Balance. In Advertising in New Formats and Media: Current Research and Implications for Marketers (pp. 265-290). Emerald Group Publishing Limited.
- Debrett, M., 2015. “Tools for Citizenship?” Public Service Media as a Site for Civic Engagement: An Australian Case Study. Television & New Media, 16(6), pp.557-575.
- Google.com. (2017). About Us | Google. [online] Available at: https://www.google.com/intl/en-GB/about/ [Accessed 22 Apr. 2017].
- Kunz, B., 2015. Germany's Unnecessary Hegemony: Berlin's Seeking of ‘Tranquility, Profit and Power’in the Absence of Systemic Constraints. Politics, 35(2), pp.172-182.
- Lloyd, I., 2014. Information technology law. Oxford University Press, USA.
- Mahalwar, V., 2017. Copyright and Human Rights: The Quest for a Fair Balance. In Copyright Law in the Digital World (pp. 151-174). Springer Singapore.
- Taylor, R.W., Fritsch, E.J. and Liederbach, J., 2014. Digital crime and digital terrorism. Prentice Hall Press.
- Vaccaro, I., 2014. The power of uncertainty: the neoliberal quest for profit in Spain. Journal of International and Global Studies, 5(2), pp.53-76.
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