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13838 Downloads1 I Published: 29 Aug ,2016
In today's competitive world, it is necessary for business organization to maintain their business activities in a legal manner. For that, they needs to adopt the laws and regulations of government related to supply of goods and services, health and safety, sex discrimination, consumer protection and equity (World Health Organization., 2010). The adoption of these laws in beneficial for company to crate their positive image towards public along with enhancing the growth of their business in legal and ethical manner. In this manner, the present report describes about the legal and regulatory framework of travel and tourism sector. With this, it describes the laws which should be followed by travel industry into surface, air and sea transport. Furthermore, this report includes the description of laws related to health and safety, equality and consumer protection. With this, it defines the ethical dilemmas faced by travel and tourism industry along with the importance of corporate social responsibility in this sector. For better understanding, Marriott hotel has been selected.
Now days,tourism is one of the leading and growing sectors worldwide. In United Kingdom, there are so many tourist destinations which receive millions of tourists every year. Further, tourists can enjoy so many choices when they travel in United Kingdom. Increment in the variety of choices also leads to increase in the potential problems that are related to travel and tourism sector (Ferrell and Fraedrich, 2014). These issues are related to health, safety, security, abuse, crime, human rights, discrimination, data protection, equality and fair trading. To overcome these problems, there is an English legal system that is designed by the government of UK which consists of number of laws, legislation and regulations in order to ensure the safety of nation and society. English legal system consists of two types of laws which are as follows:
Further, these two types of laws help the court to take their decisions in order to provide the justice to innocent party. In United Kingdom, there are several courts which are responsible for hearing the cases along with taking decisions according to the situations. These courts are:
Furthermore, the court enforces laws in a fair manner in order to resolve the disputes. In court, the main judge is responsible for taking the decisions after considering the evidence and proof (Bartlett and Rhode, 2006). With this, judges are free to adopt the sources of law in order to provide legal decision. These sources of laws are EU law, legislation and previous case law.
In accordance to legal framework, there are following laws and legislation that need to be followed by the management of organizations that are operating in travel and tourism sector. In this industry, businesses takes place in between two or more countries so that involvement of laws is necessary to ensure the welfare of tourists, visitors, nation and society (Larson, 2014). Legal framework includes several legislations such as heath and safety act, human right act, data protection act, occupier’s liability act, employment protection act and anti-discrimination act.
However, as per the regulatory framework, there are so many regulatory bodies in United Kingdom which are responsible for ensuring the level of safety and security in tourism and travel sector along with monitoring the performance of organization working in this industry. Description of the roles of these bodies are as follows:
In travel and tourism sector, there are so many issues which put their impact on the safety and security of human beings. To overcome these issues, there are various laws and regulations that are designed by the UK government. These laws are as follows:
According to this law, the management of company is responsible for protecting the personal data of tourists, customers and employees. With this, it includes some professional principles in order to maintain the protection of information and data (Larson, 2014). With this, this law defines that the travel company is not liable to use personal data for any other purpose. In the case of illegal use of information and data, the injured party can take the help of court in order to claim damages. Furthermore, this act influences the travel agent to ensure the accuracy, fairness and efficiency of data that is collected by them.
According to the law of United Kingdom, this act is related to maintain the safety and security of human resources at workplace. This law describes the general duties and responsibilities of management, employees, managers, suppliers and workers related to reasonable care in order to ensure the safety at workplace (Health and safety Act at workplace, 2015). According to this law, it is the main liability of company to maintain relation with their employees along with understanding their need and problem in order to consider their rights. This law describes that human resources are eligible to claim damages in the situation where company is not able to provide satisfactory performance. Further, this law implies that it is essential for the business entity to provide equal opportunity to all employees (World Health Organization., 2010).
Moreover, health and safety act influences travel company to ensure the use of best quality of fuels, safe vehicles, effective accommodation, better food and providing correct information to tourists. With this, this law states that company needs to maintain the safety of their equipment and systems along with effectively handling of resources (Wilks, Stephen and Moore, 2013). Further, it is focused on providing right information to visitors related to tourist destination, accommodation, transportation, food and other services.
This law describes the liability of occupiers related to safety and duty of care for visitors. According to this law, occupier is responsible for fulfilling their promises along with avoiding the chances of harm (Ferrell and Fraedrich, 2014). In the present context, the occupier is the travel company which is responsible for identify the dangerous substances to maintain the security of tourists. Further, this law describes the duties of manager in order to provide safe environment to their staff members. Provision of this Act gives the power to occupies in order to restrict, modify, exclude and extend their duties related to visitors (Jensen, 2005).
Above describes Acts are the major laws which are focused on the safety of human being from the criminal offence.
Legislation and laws related to equality are as follows:
According to this law, it is essential for company to set their policies by considering the rights and needs of employees. This law describes the basic rights of employees related to working hours, salary, leaves, unpaid holiday pay and incentives (Colgan and et. al., 2007). Further, it includes the provision of notice period, probation period and promotion period. This Act is the main part of UK labour law which ensure the effectiveness of company's labour policy.
Sex discrimination Act
According to this law, it is necessary for company to avoid discrimination related to protected characteristics at the time of recruitment, training and disposal of premises. This law influences organization to provide equal opportunity to their all employees of any age and gender (Sex discrimination Act, 2015). If, there is any discrimination related to sex happens at workplace, then employees can take the help of court by considering this law of sex discrimination.
Disability Discrimination Act 1995
This act is now replaced by the Equality Act 2010. According to this Act, company needs to avoid the chance of disability discrimination at workplace along with providing the equal opportunity to all candidates (Bartlett and Rhode, 2006). This law states that, it is an unlawful element to treat less favorably to disabled people by service providers. Further, this law is focused on arranging the reasonable adjustments in order to provide services to disabled people.
Race Discrimination Act 1976
This law describes to prevent the factors of discrimination in employment, public function, education and distribution of goods plus services. According to this law, business entity needs to avoid the factors of discrimination related to race, national origin, ethnic, culture, color and religion (Colgan and et. al., 2007). It is unlawful element to treat badly and differently to individuals on the basis of their color, religion and national origin. According to this law, to refuse someone to serve on the basis of race discrimination comes into the civil offense.
Human Rights Act 1998
According to this law, it is essential for public and private organizations to treat equally with their all employees and customers. This law describes about the basic rights of human being (Wilks, Stephen and Moore, 2013). According to this right, every human must be treated with respect, fairness and dignity. Further, it includes the procedure of avoiding the chance of discrimination related to young, old, rich and poor at the time of treating with anyone.
Contract plays a very crucial role in business management which bounds the business activities in legal manner. Contact is the agreement between two parties surrounded by law which influences them to fulfill their obligations and responsibilities (Singh and et. al., 2010). In travel and tourism sector, it is very essential to follow the rules and regulation of government in order maintain business activities in legal and ethical manner. Further, it is also essential to adopt the concept of making contract in order to avoid the chance of loss and abuse. In this manner, the contract legislation related to tourism and travel customers are as follows:
Contracts for supply of goods
It includes the conditions and terms under which an organization will produce and supply products to another. This contract also includes the terms related to product quality, price, date of order, delivery date and service charges (Larson, 2014). This contract takes place between two companies in order to provide the delivery of products and services on time along with the quality defined at the time of making contract. According to this contract, one party can claim damages in the situation, if other party is not able to fulfill their promises or refuse to fulfill it.
Contracts for provision of services
This contract includes the services which are provided by the travel and tourism industry such as food, accommodation and transportation. According to this contract, it is essential for travel company to provide the right information to their customers related to their services (Singh and et. al., 2010). Further, it influences company to maintain their quality of services along with providing the better services to their customer defined at the time of purchasing. With this, it assists company to avoid the use of fake advertisement to misguide people.
Contracts related to package holidays
The holiday package is the combination of all services such as food, accommodation, and transportation which is organized by travel agents in order to gave the facility of traveling at new destination. According to this law, it is essential for travel company to include accommodation and transportation in their holiday package. Before making holiday package, company needs to ensure the issues of different countries related to the safety and security of individuals (Jensen, 2005). Further, holiday organizers must not offer any descriptive things to their customers which can create confusion and negative consequences. According to this law, travel agency also needs to provide additional information to their customers in their holiday package which are related to alcohol sailing, lost and fund, supply of goods and personal injury (Ferrell and Fraedrich, 2014).
There are following legislation in UK government which provides the protection to customers at the time of traveling. These are as follows:
Trades Description Act 1968
According to this law, it is necessary for service providers and retailers to provide the right information to their customers. In travel industry, this information is related to holiday package, their price, transportation, accommodation and quality of services (Bartlett and Rhode, 2006). This law describes that, it is an unlawful process to provide the fake information to clients. Further, this law defines that all the equipment, systems, land and building used by the business must be legal.
Consumer Protection Act 1987
This law provides protection to consumers from the defective products and services.
According to this law, company will be liable to pay damages and remedies in the case of any defect in their products and services (Consumer protection Act, 2013). Further, this law influences firm to provide correct information to their consumers related to price. This law implies that providing misleading indication of price is a criminal offense.
Moreover, consumer protect act provides the power to government in order to regulate the security and safety of consumer product along with taking the major decisions in the case of defective products (Siegel, 2006).
According to this law, it is the main liability of holiday organizers to provide right information in their brochure. It is essential for them to include the whole information of holiday package in their contact. This information are related to hotel, restaurant, tourist destination, prices, extra service charges, quality of services and safety precautions (Larson, 2014). According to this law, there must be a written contract in between the customer and travel agents along with the copy of contract must be given to customers. Further, it is a criminal offense which is related to include the descriptive matters in holiday package which leads to misunderstanding and confusion.
Moreover, the brochure of holiday package should be prepared in systematic and accurate manner in order to easily understand the customers. With this, it is also necessary for travel agent to adopt the legal methods related to passport and visa of customers (Wilks, Stephen and Moore, 2013).
These are the legislation and laws of government which provides the fully protection to consumers at the time of traveling from one city to another or one country to another. In travel industry, it is essential for travel agents and holiday organizer's to fulfill their general duties and responsibilities related to the safety of individuals, nation and society (Ferrell and Fraedrich, 2014). Further, it is also necessary to adopt the concept of equality in order to providing equal services to all along with avoiding the chance of discrimination and conflict. Further, in travel industry, the safety of consumers in depend upon the quality of food, effective accommodation and safe transportation.
The travel and tourism industry is one of the growing industry of the world. It is important for every small, medium and large businesses in the industry needs to follow ethical codes and dilemmas (Weeden and Boluk, 2014). Thus, it is also essential for Marriott hotel to ensure that the met the ethical dilemma. Some of the dilemma encountered by industries in travel and tourism industry are mentioned below as:
Ethical dilemma of country’s culture
At present every business that operates in travel and tourism industry lays efforts to promotes culture and tradition of its country. The culture differs from country to country. Thus , it can be said that it is the ethical duty and responsibilities of businesses to deliver and reflects its culture and tradition in a positive manner (Yaman and Gurel, 2006). Further they should represent their culture by promoting all its special characteristic and needs to ensure that a good image of country is created in mind of guest coming from other countries.
Guest demand for adventurous tour
Day by day the demand of guest regarding adventurous tours are increasing and it has now become problematic for some hotels and travel agents to provide the same (Lansing and De Vries, 2007). Further they needs to take of safety and health of their guest while delivering adventurous tours. The places where these adventurous tours are organize are not only unsafe but they also have some threats regarding attack by other wild animals. Thus, businesses faces dilemma regarding safety of guest and their meeting their expectation. In addition to this, one of the ways by which this dilemma can be eliminated is by making all terms and conditions clear with guest regarding the consequences of adventurous tours and the extent of liability of businesses (Jackson and Barber, 2015).
The main reason for destruction of businesses in tourism sector is the lack of credibility. Many times the guest are not served by the things which were promise to deliver. In such cases most of the businesses forgets about the value of honesty and do not admit regarding the problem (Jackson, and Barber, 2015). In such cases it is a ethical dilemma for organization to admit the problem and try to resolve it as soon as possible. It will create a sense of trust among clients and will also improve the brand image of the business operating in travel and tourism industry. It is an important dilemma for organization to be honest to their clients in every aspects.
Overlap between ethics and laws
Mostly businesses that operates in travel and tourism and not clear with the difference between ethics and laws. Further it has been observed that mostly the legal regulations overlaps business ethics which creates problems for businesses (Weeden and Boluk, 2014). Thus organization operating in travel and tourism needs to enhance their knowledge regarding law and obligations prevailing in the country. By extracting out some difference between ethics and law businesses will be in a situation to identify and perform activities in both legal and ethical manner.
Corporate social responsibility of Marriott hotel
Marriott is a big brand in travel and tourism sector of the world and thus it is very essential for the organization to accomplish its Corporate social responsibility (Holcomb, Upchurch and Okumus, 2007). It creates good reputation among the guest when organizations perform its responsibilities towards society. Marriott aims at carrying out business with responsibility by providing an environment of adequate growth and opportunities to its employees and staff. Further it has created some policies, set of rules and regulation which every individual working in hotel needs to perform and accomplish. These rules are related to employment, protecting human rights, its supply chain management and protection of environment under which it is operating (Bohdanowicz and Zientara, 2008). In addition to this, Marriott is committed towards its responsibility against society and it focuses on some of the key areas such as food and shelter, vitality of children, empowering diversity and proving a safe and healthy environment. Some of the major areas in which the hotel is currently laying emphasis includes feeding the hungry, alleviating poverty, providing refuge camps at the time of natural disaster (Jackson and Barber, 2015). In addition to this it arranges various kind of funding, sponsorship programs and charity for development of children and other people in the society.
Other than this, in order to protect environment Marriott has taken several key steps. It is the first major chain of hotels which has calculated its carbon footprint. Further it has also launched a innovative plan that supports different programs, conservation of water, energy encourages Afforestation. The chain of hotels has also implemented strong database systems which enables it to keep the track of each and every single activity and its impact on environment. It has also collaborated with its suppliers and other vendors in order to provided some eco friendly products that can create less harm to environment and will also helps in reducing the waste (Holcomb, Upchurch and Okumus, 2007). Energy saving bulbs, biodegradable laundry bags and key cards that can be recycled are some of the creative products which Marriott provide to its guests. In addition to this, it also helps hotel to meet its desired goal for sustainability development.
There are various trainings programs which are organized by the chain of Hotel which provides some aspects and significance of corporate values and ethics(Yaman and Gurel, 2006). Every employee is well communicated with their roles and responsibility as well as their duty towards environment protection and society. It has also developed as business guide which provides direction to its managers and employees on laws regarding unfair competition, commercial and political bribery and other aspects of businesses . In future Marriott is looking forward to develop green hotels which will mainly focus on providing a health environment to guest along with some Eco friendly products which will be delivered to its guest (Bohdanowicz and Zientara, 2008). Thus, it can be said that the chain of hotel till now has accomplished its corporate social responsibility in a very satisfactory manner.
From the above study, it can be concluded that it is essential for tour and travel company to maintain the safety and welfare of their customers. With this, it is necessary for service provider to adopt the concept of equity in order to minimize the chance of discrimination. Now days, company needs to follow the legislation and rules of government which is beneficial for them to operate their business in lawful manner. These legislation are related to safety of customers, equity related to opportunity, quality of goods, effective holiday package, better accommodation and food facility.
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