The purpose of this article is to identify & understand the importance of the creativity in an entrepreneurial SME (small and medium) context. The main objective is to accomplish the role of the innovation and creativity as an input in the small & medium scale organization. The framework of the organization has a direct reference towards enhancing the innovativeness and creativity. The attributes of national innovation system, entrepreneurial and entrepreneurship creativity and their influences conclude the significance of innovation in the organization. Ever since the early work of Schumpeter, 2 the concepts of ‘entrepreneurship’ and ‘innovation’ have been strongly related as stated by Ahlin, Drnovšek, & Hisrich (2014). By identifying numerous innovations and creativity the organizations now adopting various skills and possibilities to enlarge and grow the business.
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Intensify innovation and creativity in organization
In the current time the organizations has adopted entrepreneurial skills to stimulate the work process. Very recent entrepreneurial innovation includes internet search engines, biotechnology & personal computer based work. The technology based economic development has seen a progress in the organization. The initiative also incorporates Small business innovation research, small business technology transfer etc, to promote the creativity and innovation in the technology. In the Global Entrepreneurship Monitor survey collected data of 80 countries where 30% of the company has adopted the new technology & creativity. As cited by Autio et al. (2014), given the long-standing theoretical association between entrepreneurship and innovation, the question of contextual influences on entrepreneurial innovation has received surprisingly little attention. The high-level organizational structure has exaggerated the innovative influences on, entrepreneurship and entrepreneurial formation.
Importance of creativity
As businesses move forward, the market scope also expands. The global business settings also include the creativity and innovativeness to extend way beyond its local area and to give a tough competition to the other global companies. The creativity, now become a necessity in the today’s global business genre. The imaginative skill of an organization amplifies the productivity and it becomes a key to entrepreneurship. Innovative sense can be enhanced by generate new ideas by re-appealing the existing ideas. Creativity is also an attitude, the ability to accept change and newness, a willingness to play with ideas and possibilities, a flexibility of outlook, the habit of enjoying the good, while looking for ways to improve it as stated by Bello et al. (2016). The organizations by making some gradual refinements & alternatives it increase the performance and excellence to generate productivity. Any organization is constantly trying to create new products and processor to the market in order to establish knowledge and eventually increase adoptability to the employee.
Impact of creativity to the organization
Innovation, being the foremost idea to capture best quality work, develops the solution to the run the organization in a proper manner. Entrepreneurs are inclined to be more adaptable and are prepared to consider a range of alternative approaches. They challenge the status quo, which can sometimes bring them into conflict with their colleagues as quoted by Anderson, Potočnik, & Zhou (2014). The creativity and innovation is an idea that indulges knowledge & new process to create value for the organization. The continuous progression of the work towards creating the economic environment for the organization is very essential to initiate productivity. Any start-up business is the area where it can actually develop new ideas, fresh way of looking things and the willingness to take up any risk. Innovation fostered by information gathered from new connections; from insights gained by journeys into other disciplines or places; from active, collegial networks and fluid open boundaries as suggested by Caniëls & Rietzschel (2013). These creativity and innovation can take several forms:
i) the changes and methods adopted by the organization ii) create and generate innovation in the product development iii) innovativeness in the management and working organization iv) creativity in the work culture from where the entrepreneurs can generate market potentiality and covert market opportunities into profit. Creativity is a response to ignite opportunities in business environment. The entrepreneurs combine newness to the work method, services and blend resources to meet the need of the consumers or the end users. As stated by Csikszentmihalyi, & Sawyer (2014), most people resist change and thus, a key part of innovating things and convincing other people the same idea is a good one.
i. The signification of entrepreneurship, enterprise, business, management & leadership knowledge as the foremost object of discipline
The hotel industry the management and the business go hand in hand and these two are constantly growing criteria to evolve out as a best industry. The enterprise and the entrepreneurship develop the industry to grow and form discipline. In the section of discipline with the consideration of business, management and leadership knowledge, it is very essential to get the general acceptance of rules, regulations, standards and procedures of the organization from the staffs as cited by Mansfield (2014). The manager will direct the employee and mane them do the work in more responsible manner. There is the significance of good industrial relation and the providence of favorable work environment. In the entrepreneurship, enterprise, business, management- promoting the industrial morale and efficiency among the workers to get the best results at minimum cost need to done. The employees should feel the sense of co-operation and therefore maintain discipline in the SME structure.
ii. An admiration regarding uncertainty, ambiguity and limits of knowledge in organization
The managers of the specific organization will admire the employees and their work procedures. The employees can have some ambiguity regarding the jobs and related work but the mangers need to make them understand every work. The manager will admire the employee’s enquiries and any uncertainty related to the work. When the managers will; be cooperative enough to help and admire the employees in every sector then the service of the organization will eventually increase.
iii. Application of business, management and leadership knowledge to fetch strategic performance in SME context
The employees and the mangers need to learn properly about the business, management along with the leadership knowledge to strategize the work culture and bring the best out of it. In the SME context, the management needs to perform very strategically to increase the production base and keep up the good market place in the global state.
iv. Inspection of the techniques to investigate issues or projects regarding SME business
Organizational overlaps sometimes create the problem and issues related to the project. From the very first and with the starting of the project the managerial department need to look after the issues of the problem and will solve them with an immediate effect. The business inspection is very essential in order to grow the business in future. The patterns from which the organization will come to know about the issues related to the business. Lack of consistency, coordination and coherence can generate some problem, and all these problems need to be get examined and solved thereafter.
v. Affirmation of the self-reflection to enhance the future potentiality for the efficient contribution in a SME business or organizational environment to increase the future potentiality the employees need to show self-reflection in the work. The ability, engagement and aspirations generate self – reflection to perform better in an organization. The insight one employee can gain from the organization itself. Self-awareness helps us discover our talents. It points us in a direction for growth, encourages us to learn, and aids us in assessing difficult situations. Tapping into it does not just make a better leader, it is what makes the employee a better friend, a better leader, a better student, a better everything as cited by Mohamad, Embi, & Nordin (2016).
vi. To diverse the environmental terms the cultural and ethical sense has a foremost importance to escalate the enterprise, entrepreneurship, business, management and leadership knowledge for further progression- the cultural and ethical sense of the management along with the employees hold importance to match up with the work environment. The employees when mix up well with each other, they can bring the best work and the coordination can amplify the enterprise, entrepreneurship, business, management & leadership knowledge.
vii. Self-reflection used as a greater perspective to enhance and contribute effectively in a SME business or organizational environment- to meet the goals of the organization and to create opportunity to modify the direction that the organization needs a particular self-reflection. The organization has a direct effect to mould the personality of the employees. The organizational self-assessment is an important criterion in this context. The organizational environment allows the employees to decide the routs and the direction of the work culture through self-reflection.
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Creativity and innovation in Windsor
In the context to show creativity and innovative sense can bring a company in the top most priority list in customer choice, The Windsor is the best example to dealt with. The Windsor, a company established in the year 1883 most cherished grand hotel in Melbourne, Australia now famous for its innovative sense and creativity in serving hospitality to the customer. The hotel is mainly famous for its hospitality management. The hotel has 180 impeccably appointed rooms &7 suits in the heart of Melbourne.
The very fast accommodation & room servicing are the featured greatness about the hotel. The customer can choose the preferable rooms and pillows. The company also offers some spacious and opulent lounges and bedrooms with exquisite furnishing to cater and highlight the timeless Victorian heritage. It mainly focuses on serving the best decorative and furnished rooms. The organization believes in enhancing creativity in their service to attract the customer. The rooms are decorative, available in either a king or a twin bed configuration and featuring a marble bathroom, a walk in robe and a comfortable armchair. They have arranged everything regarding the decorations to feel and experience the luxury of the hotel.
The conception of innovation and creativity has totally merged in the Windsor hotel. Another focus they have given on the technological aspect of the company by providing the pre-service technique, free wifi to the entire hotel, pre- bookings of the rooms and suits and easy cancellation of any service. The hotel industry has taken into consideration the innovative formulae to inculcate growth and evaluation of the specific organization. The Windsor has a long-standing association with the service innovation & technology based new ventures to capture more customers. The most influential entrepreneurial innovation they have taken is to regulate each customer activity. The customers who are visiting the hotel what is the thing they like most, what other services they want, they have any other choices or not all the things note down by the management and eventually on each point, the management is working. Creative person work hard and continually improve ideas and solutions, by making gradual alterations and refinements to their works as quoted by Beheshtifar, & Kamani-Fard (2013).
The team of management also strongly believes that creativity is the attitude and as they are into hospitality management all the creative management team primarily concerned with developing new marketing & servicing plan. The team brings best ideas drawn from the reality, original thinking and a range of alternative approaches to satisfy the customer. Creativity and Innovation therefore, trigger and propel first-rate entrepreneurship in steering organization activities in whatever new directions are dictated by market conditions and customer preferences, thereby delighting the customers to the benefit of the stakeholders, a statement by Shalley & Gilson (2016).
Some observed gap of the company
The company as running in the hospitality management, the customer orientation is very necessary. The customers have some issues related to the flooring and the marvels are required some more work, the high heel shoes make noise and also the frosted window has some problem and can’s see through properly the outside things. The other problem is customer rose that the food is the dining section has not decorated properly. The management needs to look after the presentation & decoration of the foods serving in the dining area. The intersection of the innovation and creative implementation should perform by the staffs to serve the best to the customer. The head management will give the new direction and dynamism to create freshness and modernity regarding the dining sector and flooring. The incorporation of creativity and innovation will be an additional quality in customer service for creation of proper customer base. The perfect canvas for the flooring, also need to remodel the texture in an innovative way can eliminate the problem of floor sound. It is the duty of the entrepreneur to keep his/her organization lean, young, flexible, and eager for new things to continuously delight the customers, which is the purpose of every business as quoted by Li (2015).
From the above organizations closer view regarding the innovation and creativity in an entrepreneurial SME context, it has found that creativity is the imperative scale in the small and medium sized enterprise. Innovation and creativity in work process, employee management and technical progression bring the utmost value for the organization and they can go ahead in terms of marketing and specializing in their certain field of work.
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