MKTG3000 - Marketing and Management Strategy of Tesco


  • Unit No: NA
  • Level: High school
  • Pages: 4 / Words 951
  • Paper Type: Assignment
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  • Downloads: 39
Organization Selected : Tesco
Question :

This assessment will require:

  • What is the performance of Tesco since October 2015?
Answer :


Tesco is the multinational UK based retail company which offer their products all over the country and it is third largest retail company of the world as per the revenue basis (Coe, Lee and Wood, 2017). In the 2011 to 2012 financial year, company recorded £ 3.8 billion profit but due to various reasons company recorded loss around £ 6.4 billion in the 2014-15. Some of the reasons are fall in the value of property in the UK, where 43 stores was closes during this year (Financial Data of Tesco, 2019). It will directly impact the falling in footfall on many town superstores. 2015 is the very difficult year for the Tesco company where management have to face various challenges in the upcoming years.

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(Source: Financial Data of Tesco, 2019)
After 2015 loss, company take many steps in order improve their financial conditions but set of results are disappointing on each level. Pre- tax loss exceeds and trading profit reduced by 60% in one year.
Chief executive of Tesco has put pressure on their staff to focus on profit through cutting price of their products. They also increase the number of staff in the stores in order to attract customers in the stores. In 2016, company does not have any profit but in the next year they made some progress (Dalingwater, 2017). Mr Lewis said, sales are growing in comparison to last year and they rebuild their market share as well as profitability of TESCO business. Company required time to recover from that risk, now they required restricting, sale of assets and required rights issue to lower the indebtedness (Annual Revenue of Tesco Plc,2019).
(Source: Annual Revenue of Tesco Plc. 2019.)

Above graph represent the annual revenue of the company from 2015 to 2019. Currently, Tesco performing well but in 2015 it recorded a £ 6.4 billion loss which takes the loss of time as well as efforts of management to recover from it. After 2016, the company recorded revenue and experience the best sales figures over the three years (Sales Growth Over Last Three Years,2019). At the end of October 2016, the profit of the company increases 1.4% in comparison to 2.3% in 2013.

From the above-stated context it can be said that Tesco, a multinational company secured and earned the desired revenue in 2015 because of following the core steps of marketing and management. The process they followed is the reason behind their success and the desired revenue of the organisation. Marketing and management require strategy and planning structure to carry on any initial process. Many students don't know about the process and the work, due to that when they are assigned a topic on marketing they often face problems in writing an essay or an assignment on that same. Instant Assignment Help Australia is a well-known company that provide and deliver 100% plagiarism-free essay and assignments to university students and answer their query for marketing essay writing 

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