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Strategic Decision Making

Introduction to the organization

Strategic decision-making is a constant process, which incorporates the various strategies and policies in the organisations so that the targets of the organisation are fulfilled. The strategic planning for growth is required in the organisations because it helps the organisations to set the objectives that would be helpful for gaining profit for the organisations. The strategic planning of Waitrose, a large succession of British supermarket in the food retail sector, is discussed for the better understanding of its importance in the business. The organisation, Waitrose, is considered as the constant rising retail store in the British supermarket and has the largest number of employees working under Waitrose.

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Summarising the internal and external factors

Pestle Analysis

Political Factors: Waitrose increases employment in the country so that it gains popularity among people and it would help to increase the Waitrose product’s demand.

Environmental Factors: Waitrose has developed the policy of internationalization of their products so that the organization can deal with the economic factors like product’s cost, demand and the profits that occur within the organization.

Social Factors: Waitrose has started providing sale in various food items and this would attract more people towards

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