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Essay on Entrepreneurship-University of Roehampton

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Introduction

Business plan is the most important idea which assists corporation to cater need of large number of buyers. The new business idea is based on opening salon offering beauty services to men and women. The proposed salon will provide range of products and services through which effective service package can be delivered to end users. The main purpose behind current business is to introduce variety of beauty service in UK within short time span.

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Mission

The mission of the current business is to offer variety of beauty services by targeting both men and women. This is because generally people facet issue related time and they cannot access good quality of salon services. Especially working women who need to manage their personal and professional life effectively. Owing to this, current business will shed light on specific requirement of such kind of women and offer them good quality of services. For example, services at home will also be offered in accordance with preferences of clients. In this manner, the basic aim of the proposed business to meet the requirement of every single men and women related to beauty care.

Aims / strategic goals

The aim and proposed business are mentioned as follows which in turn management can be ensures long run survival of business with increased rate of return-

  • To create competitive edge of the business in the marketplace
  • To create leasing position of the business by offering good variety of services
  • To increase customer base by 25% till the end of 2017
  • To increase sales revenue of the business by 25% till the end of 2017.

The aforementioned objectives reflect that current business need to put efforts to create its good position in the marketplace by offering different types of beauty services. It would be effective for corporation to cater need of buyers and retain them for longer

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