Search

Impact on digital technology on business activity

University: Kensington College of business London

  • Unit No: 6
  • Level: Undergraduate/College
  • Pages: 23 / Words 4500
  • Paper Type: Assignment
  • Course Code:

    D/508/0491

  • Downloads: 0
Answer :

INTRODUCTION

Digital technology is that process where company can easily communicate with their desired customers and also they provide relevant data and information in better way. In addition to this, business organisation are doing effectively for business operation and its functions within an enterprise. Digital technology assist in providing communication process with the assistance of advanced level of specialised method that can assist them in easily interacting with their shareholders in an organisation (Broekx and et. al., 2011). It is necessary for firm is to choose technology which help in gaining high amount of income and revenue for an organisation. Along with this, it will assist in transferring relevant data and information from one person to another effectively. This is the appropriate platform for initiate individual where firm can easily interacting with potential customers in an enterprise. The report is based on Ensoft is the UK based software company which specialised in developing and formulating business operations in different places. The firm is privately held and has gain high profitable its incorporation in 1997. It is small business concern which sell software to their clients. The main purpose of this report is to various objectives, aims and objectives of digital technology which can be explained effectively. Along with this, they describe the scope, time, cost, quality and risk in specific project.

TASK 1

P1 Explain project aims and objectives

In every organisation, business aims and objectives is very important for formulating and developing advanced technology that will help in enhancing company in getting growth and success in better manner (Denzin and Lincoln, 2011). In addition to this, the operational activities need to conduct effective business functions and activities in proper way. In this, technology advancement assist in developing and formulating necessary business functions and activities for operating firm actions. In current period of time, they are doing corrective work for earning high amount of income and revenue in effectively. On the other hand, firm required to do work for attracting large number of buyers for developing and making new type of products at affordable cost. The social media help in conducting effective business operations and functions in the firm. There are various other methods which can be used for current market place to capturing potential customers which help in providing high success level and growth to small business in proper way (Fleming and Koppelman, 2016). The organisation management require to take relevant step if they are developing and making innovative factors so this will create positive impact on business functions and activities.

In this, social media will play an important role in conducting effective operations in Ensoft firm. Through this, they can easily gaining high amount of income and revenue in better manner. Along with this, it will assist in transferring relevant data and information from one person to another effectively. This is the appropriate platform for initiate individual where firm can easily interacting with potential customers in an enterprise (Geraldi and Lechter, 2012). With the assistance of this, they can appropriately evaluating or determining their customers needs or requirements. Along with this, firm can easily achieving their set goals and targets by adopting digital technology as social media help in connecting people from one place to another. An organisation need to expand their business operations and functions in some other locations in which they can easily gaining attention of large number of customers towards their services or facilities. There are various benefits and advantages which can assist firm that can help in providing digital technology method for developing required services and facilities so they can easily taking all employees views or reviews on daily basis.

Background of project:

This is required for firm is to adopting and using various modifications that are associated in given time period in which various advance technology facilities who are taking appropriate place in external environment (Hirshkowitz and et. al., 2015). Digital technology provides unique and creative facilities which can help in enhancing small business growth and success level at the market area. Along with this, it will help in making effective business functions and operations for achieving potential goals and targets effectively. After that, they require to transfer all required information and data with the help of social media channels and tools from their desired customers. It is necessary for firm is to choose technology which help in gaining high amount of income and revenue for an organisation. For adopting social media tools, firm can easily developing new products and services to their potential buyers. There are different types of commodities which can manufactured by workers and they are mainly concentrate on desired customers requirements and demand in better way.

Topic: “To identify the impact of social media tool in conducting effective operation in an organisation: A case study on Ensoft company”.

Aims: The main aim of Ensoft company is to became “one of the best enterprise” for their buyers. An organisation try to developing and formulating unique products which assist in promoting various goods with the help of using different tools or techniques such as social media, advertisement, print media, radio, etc (Hwang and Lim, 2012). The other aim of such project is “To identify the impact of social media tool in conducting effective operation in an organisation: A case study on Ensoft company”.

Objectives:

  • To determine the impact of social media tool in conducting operations in Ensoft
  • To analyse the influence of social media methods on gaining profits
  • To identifying advantages of social media while conducting business operations

Research questions:

  • How to determine impact of social media tool in conducting operations in Ensoft?
  • What are the major influence of social media methods on gaining profits?
  • What are the advantages of social media while conducting business operations?

P2 Making project management plan

This is required to implement business activities in proper order. This helps in achieving company's goal and objectives at faster speed. Project management plan provides a framework that help personnel to decide their further procedures and other activities that are involved in the accomplishment of goals of company (Lakatos, 2014). Project management plan assist in determining certain things which includes scope, time, cost, quality, risk, communication procedures that should be followed by company. This help in saving time of researcher and help in better implementation of project. There are different components involved in project management plan and are mentioned below:

Scope: This helps company to stay motivated and encouraged and provide them with a goal which they have to accomplish in the future. They helps in evaluating various options for company that may result in success for them (Meredith and Mantel Jr, 2011). The scope of the project help company to organise their work properly. In order to achieve success, company can use Gantt Chart, work breakdown structure, analysis of data and many other tools.

Cost: It is the amount that will be incurred while carrying out the project. Project managers have to decide their budget prior starting their task. This help them to work accordingly and in proper order and avoid any type of wastage of money. Aim of managers is to develop cost effective project budget (Peters, Howard and Sharp, 2012). They can even use different tools like Gantt Charts, questionnaires, data analysis, IT system and can even take advice from experts and superiors. It is an important component of project management plan and manager should strictly devise cost effective plan according to their activities.

Quality: It is important for managers to see whether quality is being maintained or not in the entire process. It is very important part of a project plan. To achieve quality, managers can develop effective methods and techniques that can be used by staff members and researchers. For carrying out accurate research, it is crucial for researcher to know about their goals and objectives. Ensoft should provide non pirated software and should be free form every types of bugs and viruses. If they focus on quality, then company will definitely achieve success and will also build strong relations with customers as well as with clients. It will also increase profitability and revenue of the company.

Risk: There are different types of risks that are involves at the initial phase of research. Managers should be efficient enough in identifying risks and formulate plans in order to counter it effectively. By properly encountering every risks, researcher can easily and smoothly carry out their research and can increase their profitability. Gantt chart assist in handling such types of risk in effective manner. Also they set standards for predicting some risk that will assist in examining major rivals information.

Time: Managers have to set a time limit and should try to complete their researcher within that time. It provides researcher with deadline and they have to carry out their work in that time.

Communication: This is a crucial part for any research as without communication, nothing can be done properly. Managers are responsible for communicating all the necessary details related to research to everyone associated with that research. This result in effectively carrying out the research (Westerman, Bonnet and McAfee, 2014). They can use different methods and modes of communication which managers thinks are best suitable for their work.

Resources: This is another essential part of research as without resources personnels wont implement their work effectively. Managers should ensure the availability of resources before starting their research. There are different resources which includes finance, human resource, technology and some other.

P3 Work break down structures

Gantt Chart- It is given by Henry Gantt who was a mechanical engineer in 1917. Gantt chart is a type of a bar chart in which task is represent in a horizontal way and the work assigned is shown on a vertical way in bar chart. It is generally used to for a graphical project schedule. This includes start and end date, resources,scheduling task according to time.

This is used in project management in which task is assigned and these task are sub-divided to their co-workers by the supervisors. Work break down structure is not for a limited field but can be access to any type of field (Wilson, 2014). It provides a framework to project management for planning, resource allocation, resource estimate and schedule. By dividing the complex project into simpler and manageable task to get easier for manager to distribute work among employees. These deliverables are sub-divided until a single person get assigned to work on their individual task. By using this structure, it can assist to determine success of a project. It includes some basic characteristics such as:

  • Accuracy: By using, work break down structure it will increase the accuracy in the work divided to their co-worker for simplifying the task performed by an individual. This will help to know about the abilities, skills and knowledge about their subordinates.
  • Estimate the cost, time and risk: This structure helps in to calculate the risk including in a project, time consumed by the workers in their field and a cost involves in overall project. This will help in to get a rough idea about a cost and time.
  • Teamwork: The work break down structure is done in a group or team, in which project manager distribute their work to their subordinates

TASK 2

P4 Carry out quantitative and qualitative research

Market investigation helps company in identifying recent trends in the market. This help in developing effective plans and objectives by company and timely accomplishment of goals. There are mainly two types of sources through which information can be collected or gathered. With proper collection of facts and information, managers are able to develop good plans. This helps in maximising their profits and lead to achievement of desired success. Following are the types of source:

  • Quantitative method
  • Qualitative method

Quantitative method: This method mainly involves mathematical facts and calculations, numerical analysis of data collected through polls, questionnaires and surveys. They focuses on gathering numerical data and evaluating it across group of people or to explain a particular phenomenon. The aim of carrying out quantitative research is to evaluate the relationship between independent and dependent variables within a population. Information is then provided to company by managers and then they formulate further strategies. Following are some main characteristics:

  • Data is in the form of numerical and statistics.
  • Researchers uses different tools like questionnaires, computer software to collect numerical data.
  • Data is collected through structured research instruments.
  • Results are based on larger sample sizes that are representatives of populations.

Qualitative method: This research is concerned with exploratory research. This method is used in order to understand the underlying reasons, opinions and motivations. This methods helps in developing ideas or hypotheses for potential quantitative research. It is also used to uncover trends in thought and opinions and provide deeper solution of the problem. Qualitative data collection methods vary using unstructured and semi – structured techniques. Different methods are used to carry out qualitative research such as individual interviews, observations, group discussions, focus groups, etc. In this, sample size is typically small and participants are selected to fulfil certain criteria. Questionnaire is the best appropriate method that assist in improving and developing company performance and growth level effectively. Quantitative research help in evaluating individual behaviour and attitude on certain topic.

Data can be collected through various sources but there are mainly two data collection methods which are described as under:

  • Primary data
  • Secondary data

Primary research: Research can be primary or secondary. Primary research is a new type of research. It is carried out in order to achieve specific and unique needs. This is a research which is conducted by researcher himself and obtain data from direct sources like direct questionnaire, focus groups, surveys, interviews, visits to competitors' locations, etc. When this type of research is conducted, basically two kinds of informations are gathered:

  • Exploratory:This type of research is general and open minded and typically involves lengthy interviews with individual or small groups.
  • Specific:This type of research is more specific and is conducted in order to solve certain problem identified in exploratory research. It involves formal and structured interviews.

Primary research are lengthy and expensive to conduct as compared to secondary research but it gives specific results.

Secondary research:This research mainly involves collection and gathering of data which is already existing. Information is collected from which is already been compiled, gathered, organised and published by someone. It involves research done by different companies, agencies, individuals, etc (Wahyuni, 2012). A lot of secondary research is available on web, desired information can be extracted out just by typing key phrase or words on internet. Secondary information can be obtained by magazines, articles, journals, publications, visiting library or by contacting industry associations or trade organisations.

As per digitalization, research is one of the crucial feature that can help company in attaining their goals and objectives and lead them to their success. Company is required to keep them updated with recent advancements in order to maintain current position.

QUESTIONNAIRE

Name:....................................................................

Age:........................................................................

Gender:..................................................................

Q.1. Does social media assist in conducting appropriate operation in an organisation?

a) Agree

b) Disagree

Q.2. Is social media providing effective benefits to Ensoft firm for long time period?

a) Yes

b) No

Q.3. What are the essential factor of social media which assist in enhancing growth and success of Ensoft company?

a) Increasing brand awareness

b) Team cooperation

c) Maintaining customer relationship

Q.4. Can social media tools help in creating positive impact on conducting business operations effectively?

a) Agree

b) Disagree

Q.5. What are main benefits which drive from distributing digital methods and techniques by Ensoft company?

a) Minimising price

b) Save time

c) Customer satisfaction

Q.6. Does social media tool assist in conducting appropriate operational functions in Ensoft firm?

a) Agree

b) Disagree

Q.7. In which way, business operation and activities conducting in an organisation?

a) Positive

b) Negative

c) Neutral

Q.8. Which is the best suitable method of marketing for Ensoft company?

a) Traditional

b) Modern

Q.9. Do you have any suggestion regarding how social media tool conducting effective operation in Ensoft organisation.

TASK 3

P5 Analyse research and appropriate tools and methods

Data can be represented for conducting effective outcomes or results of particular projects in better manner. It is necessary for Ensoft firm is to make correct decisions while formulating and developing specific reports. Along with this, they need to analyse whole data which required to gathered and collected by 20 respondents of the nation. This will help in developing relevant results for specific type of projects effectively.

Theme 1: Social media assist in conducting appropriate operation in an organisation

Q.1. Does social media assist in conducting appropriate operation in an organisation?

Frequency

a) Agree

15

b) Disagree

5

Interpretation: It can be concluded that social media help in conducting effective operation within an enterprise in better manner. They need to maintain and evaluate effective business operations and its functions within an organisation. There are around 15 respondents who are agree on this statement that it is social media assist in conducting operational activities in proper way. Rest of the 5 respondents are disagree on this consideration. 

Theme 2: Social media providing effective benefits to Ensoft firm for long time period

Q.2. Is social media providing effective benefits to Ensoft firm for long time period?

Frequency

a) Yes

18

b) No

2

Interpretation: From the above table, it can be concluded that social media providing effective advantages to Ensoft company for long time period. Social media is very useful method and technique that can help in communicating with one person to another in different areas. Also they require to maintaining and evaluating all major functions for managing and evaluating all major business operations or its activities effectively. This will assist in gaining high amount of income and profitability in better manner. There are around 18 respondents who are agree on this statement that social media assist in maintaining high level of income and revenue for long time period. Remaining 2 respondents are does not agree on this consideration. 

Theme 3: Increasing brand awareness assist in enhancing growth and success of Ensoft

Q.3. What are the essential factor of social media which assist in enhancing growth and success of Ensoft company?

Frequency

a) Increasing brand awareness

15

b) Team cooperation

3

c) Maintaining customer relationship

2

Interpretation: As per the above table, it can be analysed that there are various social media factors which help in increasing success and growth of the company in better manner. The respondents are think that they require to enhancing business operations and its functions for maintaining effective process of business and operations in effective way. There are around 15 respondents who are agree on that it will increasing brand awareness in effective manner, rest of the 3 respondents are agree on team collaboration and other remaining 2 are say yes on building effective customer relationship. 

Theme 4: Social media tools help in creating positive impact on conducting business operations

Q.4. Can social media tools help in creating positive impact on conducting business operations effectively?

Frequency

a) Agree

15

b) Disagree

5

Interpretation:This can be stated that social media method assist in making positive impact on conducting business operations in better manner. Along with this, there are around 15 respondents who agree on this statements and rest of the 5 respondents are disagree on this consideration. This will help in analysing various methods and techniques that can used for maintaining effective business operations and its functions in better manner. 

Theme 5: Customer satisfaction is the main benefit of distributing digital methods

Q.5. What are main benefits which drive from distributing digital methods and techniques by Ensoft company?

Frequency

a) Minimising price

2

b) Save time

6

c) Customer satisfaction

12

Interpretation: From the above mentioned report, it can be analysed that there are various benefits which drive from distributing digital tools and methods of Ensoft firm in proper manner. There are around 12 respondents who are agree on that customer satisfaction is appropriate advantages for the customers and rest of the 6 say that this will help in saving time and rest of the 2 respondents are agree on other factor minimising price of company products and services. 

Theme 6: Social media tool assist in conducting appropriate operational functions in Ensoft

Q.6. Does social media tool assist in conducting appropriate operational functions in Ensoft firm?

Frequency

a) Agree

18

b) Disagree

2

Interpretation:It can be stated that social media techniques and method assist in making and developing effective business operational functions in better manner. This will help in developing and formulating better social media channels for maintaining business operations and its functions. There are around 18 respondents who are agree on this statements and on the other hand, there are around 2 respondents who are disagree on this consideration effectively. 

Theme 7: In Positive manner business operation and activities conducting in an organisation

Q.7. In which way, business operation and activities conducting in an organisation?

Frequency

a) Positive

13

b) Negative

5

c) Neutral

2

Interpretation: It can be stated that it can be analysed that business activities and operations while conducting all functions within an organisation. Along with this, it will help in identifying positive, negative and neutral way by which they can analysing effective business operations and its functions in proper manner. There are around 13 respondents who are agree on that it is positive way, rest of the 5 respondents are think that it is negatively impact on business operations and other remaining 2 respondents are consider that this is neutral in manner. 

Theme 8: Modern is the best suitable method of marketing for Ensoft company

Q.8. Which is the best suitable method of marketing for Ensoft company?

Frequency

a) Traditional

10

b) Modern

10

Interpretation: It can be stated that, in an organisation manager need to adopt effective method and techniques of marketing through which they can easily perform all business operations and its functions in better manner. There are around 10 respondents who are agree on traditional method of marketing and rest of the other 10 are agree on that they require to adopt modern method of marketing for an organisation. 

P6 Recommendation and findings

As per the report, it can be analyse that social media play vital role in the business organisation as they can create brand image through using social media platform. Ensoft is dealing in software sector and provide various services regarding web designing, develop software applications and internet solutions and many more. There are wide scope of social media for generating demands and increasing profitability in well manner. Ensoft is small and micro enterprise which is newly start ups and provide different software services to the targeted audiences at reasonable costs in well manner. They are focusing on adopting new ideas and technologies that can be beneficial for organisation success and they can also generate higher revenues through attracting number of customers towards firms. There must be required to consider social media platform for promoting products or services such as Facebook, LinkedIn, Instagram and websites so that they can give proper informations. Ensoft can also increase its goodwill or market image by taking support of social media as they can provide proper informations regarding new software services, web designing or developing, software applications and many other internet solutions so that they can create awareness as well as increase sales volume by attracting more customers in well manner. This is an essential for the firm to develop the business and enhance productivity or profitability in more effective manner. On the other side, there is biggest opportunities for the Ensoft to attaining success or predetermined goals as well with helps of new products or services in the market place. It has recommended that Ensoft should provide various servers such as dedicated, VPS and Cloud computing so that customer can easily attracts for getting such services and satisfy their needs or wants. This will support in running business functions in more smooth manner so that good relationship can be maintained with targeted audiences.

TASK 4

P7 Self reflection

In the report numerous theoretical aspects were learned by me which is useful for present and can be assisting for future purposes. I have studies numerous social media methods and techniques for organising effective organisational operations. I realised that there are distinct methods and strategies of social media which can helpful in context of company management and functioning of business efficiently. According to the above described report, I need to develop and make Gantt chart that help company I resolving major issues and problems in various situations. Gantt chart help in making and formulating business success and growth which can used for attracting large number of buyers towards services or goods in proper manner. At the time of developing this report, I have been analysed that there are two method of data collection that includes primary and secondary. In primary method, most of the people collect correct data and information and some need other major sources that includes developing, surveys and making questionnaire in proper manner.

Despite of theoretical part, I have learned several practical learnings and activities that can be useful for present and further purposes. I have learned that social media can be used for the operations functioning and understand versatile use of social media efficiently. This have led toward the best of way of analysis of authentic information and relevant data as well as analyse it in more significant manner. I have managed to learn way of data analysis and interpretation is made. I considered different data collection tools, manage computing system, prepared Gantt Chart and evaluate various steps of building a proper research that was assisting and was fundamental to manage a proper report. Beside this, I have managed to work as a team to accomplish the report. Overall, I have managed to design or manage a proper business report or project.

You can write essays on any topic with help of professional essay writers. Hire our essay experts with amazing deals.

Our Mission is to Offer an Extraordinary Assignment help at Competitive Prices.

We believe in serving our customers with the most reliable assignment help

CONCLUSION

From the above mentioned report it can be analysed that In every organisation, business aims and objectives is very important for formulating and developing advanced technology that will help in enhancing company in getting growth and success in better manner. There are various benefits and advantages which can assist firm that can help in providing digital technology method for developing required services and facilities so they can easily taking all employees views or reviews on daily basis. There are different types of commodities which can manufactured by workers and they are mainly concentrate on desired customers requirements and demand in better way. Project management plan provides a framework that help personnel to decide their further procedures and other activities that are involved in the accomplishment of goals of company. Work break down structure is not for a limited field but can be access to any type of field. Market investigation helps company in identifying recent trends in the market. This help in developing effective plans and objectives by company and timely accomplishment of goals. It is generally used to for a graphical project schedule. This includes start and end date, resources,scheduling task according to time.

You May Also Like:

REFERENCES

  • Broekx, S. and et. al., 2011. Designing a long-term flood risk management plan for the Scheldt estuary using a risk-based approach. Natural hazards.57(2). pp.245-266.
  • Denzin, N. K. and Lincoln, Y. S. Eds., 2011. The Sage handbook of qualitative research. Sage.
  • Fleming, Q. W. and Koppelman, J. M., 2016, December. Earned value project management.Project Management Institute.
  • Geraldi, J. and Lechter, T., 2012. Gantt charts revisited: A critical analysis of its roots and implications to the management of projects today. International Journal of Managing Projects in Business. 5(4). pp.578-594.
  • Hirshkowitz, M. and et. al., 2015. National Sleep Foundation’s sleep time duration recommendations: methodology and results summary. Sleep Health: Journal of the National Sleep Foundation. 1(1). pp.40-43.
  • Hwang, B. G. and Lim, E. S. J., 2012. Critical success factors for key project players and objectives: Case study of Singapore.Journal of Construction Engineering and Management. 139(2). pp.204-215.
Download Full Sample
Cite This Work To export references to this sample, select the desired referencing style below:
Copy to Clipboard
Copy to Clipboard
Instant Assignment Help (2021) D/508/0491 [Online]. Retrieved from: https://www.instantassignmenthelp.com.au/d5080491-impact-on-digital-technology-on-business-activity
Copy to Clipboard
Instant Assignment Help. D/508/0491 (Instant Assignment Help, 2021)https://www.instantassignmenthelp.com.au/d5080491-impact-on-digital-technology-on-business-activity
Copy to Clipboard
Instant Assignment Help. D/508/0491 [Internet]. Instant Assignment Help.(2021), Retrieved from: https://www.instantassignmenthelp.com.au/d5080491-impact-on-digital-technology-on-business-activity
Copy to Clipboard
Boost Grades & Leave Stress

Share Your Requirements Now for Customized Solutions.

Lowest Price
6

Delivered on-time or your money back

100+ Qualified Writers

For Best Business Assignment Help

View All Writers
FREE Tools

To Make Your Work Original

  • Plagiarism Checker

    Check your work against plagiarism & get a free Turnitin report!

    Check Plagiarism
  • Reference Generator

    Get citations & references in your document in the desired style!

    Generate References
Don't Miss Our Special Offers
Free Inquiry
IAH AU whatsapp