Search

Get Your Assignments at the Best Prices NOW!!

Free Assignment Sample for Social Corporate Responsibility

14059 Downloads1 I Published: 31 May ,2016

Introduction about Corporate Social Responsibility

Corporate social responsibility, which is also known as corporate conscience, is integration of corporate self regulation into the business model assignment. It is built in self regulating mechanism, with the help of business monitors and ensures that it actively complies with the spirit of law, ethical standards as well as the international norms (Urip, 2010). It is a process that is adopted by the companies with the aim of taking responsibility of its own act. Companies do this with the purpose of encouraging a positive impact through their activities on the environment, community, customers, stakeholders and all the other members of the public sphere who are stakeholders of the companies. The following project report has been prepared on the CSR of Sainsbury (Baxi, 2005). Carroll’s model has been used for critically examining the CSR strategies undertaken by the chosen company. Major drivers of the CSR initiatives of the firm have been identified. Comments have been provided on their importance. Lastly, the project makes an effort to provide recommendations regarding the appropriate CSR strategies that might be adopted by the organization.

The corporate social responsibility activities of Sainsbury have been critically examined by using Carroll’s pyramid model of CSR. This model forms the basis of the concept of CSR. Archie Carroll provided the pyramid model for CSR (Pyramid of corporate social responsibility, 2011). As per this pyramid, there are four types of responsibilities that a corporation has. They are the following:

Economic responsibility- his is the first and the most obvious responsibility of an organization. According to this, it is the responsibility of the company to be profitable. Sainsbury, as all the other organizations, fulfills its economic responsibility and makes efforts to remain profitable. They work with the vision of being one of the most trusted retailers where people love to work and shop. It works with the goal of making the lives of its customers easy every day. This is done by offering great quality and services at fair prices (Werther, 2010). Sainsbury makes profits by adopting various strategies. It provides great food, compels general merchandize and clothing. For this, complementary channels and services are used.

Legal responsibility- This is the second responsibility of any company according to which it has to obey the laws that have been set forth by the society. Legal responsibilities are fulfilled by Sainsbury by following the laws which govern its processes. The company owes a legal duty of care to all its customers to make a safe retail environment (Accident in Sainsbury's, 2014). It follows the terms of occupier’s liability under which it has the responsibility to pay for the damages caused to someone who is injured if safe environment is not maintained at its stores.

If your dream is to get top grades, get a rewarding assignment service from us.

Brilliant Assignment Services
Toll Free: +61 879 057 034
[email protected]
Order Now »

Ethical responsibility- The third responsibility is closely linked to the second one. According to this, a business has to do the things that are right even in the situation when it is not forced by the laws to do so. While considering ethical responsibility, Sainsbury goes a long way in fulfilling it. It supports no deforestation. The company claims that 95 per cent of the wood that is used for its products was made from recycled or FSC and PEFC full chain of custody services. It has planted 1.7 million trees with Woodland Trust since 2004.

Philanthropic responsibility- This is also known as the discretionary responsibility. This is concerned with the resources that an organization contributes towards social, educational, recreational and cultural purposes. In the area of fulfilling philanthropic responsibilities, Sainsbury engages with various organizations for understanding the issues fully and making better decisions (Chapple and Moon, 2005). It makes regular conversations with the NGOs, customers, colleagues, government and its agencies. In consultation with the NGOs and other stakeholders, Sainsbury has set 20 ambition goals that will help its customers to make more nutritious, ethical and sustainable purchasing decisions.

Corporate social responsibility is undertaken by a company because of several reasons. These become the main drivers such activities.

The major drivers taken by Sainsbury and their importance are the following:

The approach of the company- The approach that companies follows takes several components within the concept of corporate social responsibility. It is for this reason that corporate socials responsibility means many things for the many. Sainsbury takes CSR as providing its customers with the widest choice of quality food at fair prices. With the approach that it follows, Sainsbury considers its responsibility to pay its suppliers at a fair price.

Business strategy- The business strategy of the company is such that it recognizes that its growth by keeping its values. The company considers that it is the values that it follows which makes it different form its competitors and provides it competitive advantages (Nielsen, 2008). Customers prefer to buy its products because it stands ahead of its competitors by working along with following values. These are considered by the company as its identity. In this regard, these values become the main drivers behind the corporate social activities that the company follows.

Commitments- The commitments that are made by the company become another driver for the social responsibility activities that the company undertakes. It has made the commitments of undertaking various activities that make a difference to the society and community in which it works (Chen, 2011). This is important as the commitments motivate a company to move forward in the correct direction.

Alertness at consumer level- at present, the consumers are conscious and alert regarding the products that they buy and the processes with which they are manufactured. There has been a growing concern regarding the use of sustainable processes and practices. Protection to the environment and use of fair treatment with the animals, plants and other natural resources is the top priority of every person (Galbreath, 2009). As such, consumers favor to buy product from those companies that are concerned about the environment. As such, Sainsbury aims to increase its sales by working according to the processes that are considered to be ethical by the consumers. This becomes the driver for the CSR activities that are adopted by Sainsbury.

Various CSR strategies can be recommended which will be appropriate to the company and might be adopted by it. It can fulfill its legal responsibility by following a strategic policy that complies with all the applicable governmental laws, rules and regulations (Scott, 2007). For the issues where it has failed to fulfill its economic responsibility keep up its promises of saving consumer’s money on gas and electricity, government rules can be followed for conducting its new business related to energy sector in a sustainable manner. When the rules and regulations as well as the laws will be followed by the company, it will enable the company to fulfill its promises and earn profits by marinating then trust and loyalty of the consumers.

Also, for fulfilling the gaps that lie in the area of ethical responsibility, along with the commitments for future, Sainsbury can adopt CSR strategies that favor meeting the sustainability criteria at present (Cegarra-Navarro and Martínez-Martínez, 2009). Rules can be made by the company for encouraging all the people associated with it to follow their own responsibility.

Conclusion

It can be concluded form the report, that Sainsbury fulfills the four responsibilities stated as per the Carroll’s pyramid model. Economic, legal, ethical and philanthropic responsibilities are fulfilled by the company with the help of various efforts taken by it for long term. However, various other strategies need to be adopted by the company for managing the loop holes that exist.

References  

  • Baxi, C., 2005. Corporate Social Responsibility: Concepts and Cases. Excel Books.
  • Cegarra-Navarro, J. and Martínez-Martínez, A., 2009. Linking corporate social responsibility with admiration through organizational outcomes. Social Responsibility Journal.
  • Chapple, W. and Moon, J., 2005. Corporate Social Responsibility (CSR) in Asia A Seven-Country Study of CSR Web Site Reporting. Business & Society.
  • Chen, H. C., 2011. The major components of corporate social responsibility. Journal of Global Responsibility.
  • Du, S. and Sen, S., 2010. Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication. International Journal of Management Reviews. 12(1)
  • Galbreath, J., 2009. Building corporate social responsibility into strategy. European Business Review.
  • Marrewijk, M., 2003. Concepts and Definitions of CSR and Corporate Sustainability: Between Agency and Communion. Journal of Business Ethics.
Most Downloaded Samples
  • NASA ISS Risk Assessment

    Type: Assignment I

    Published: 16 Nov ,2019 I

    357 Downloads

    Introduction Risk assessment is the process which helps management to identify and evaluate potential risks which are connected with a business. Further, it helps to reduce and avoid the potential risks within working environment. In the present report, various risks are identified which are...ReadMore

    Tags:
    View or Download
  • Entrepreneurship and Small Business Management

    Type: Assignment I

    Published: 15 Nov ,2019 I

    357 Downloads

    Introduction Entrepreneurship refers to the process of developing, organising and managing a new venture by bringing up new or innovative approach in the marketplace by taking up all the risk with the hope of making profit (Baum, Frese and Baron, 2014). This project focuses on identifying the...ReadMore

    Tags:
    View or Download
  • Context of Business

    Type: Assignment I

    Published: 14 Nov ,2019 I

    323 Downloads

    Introduction Global environment refers to the combination of micro environment and macro environment factors which have a major impact upon the course of modern businesses (Vasilcovschi and Georgescu,2012). The present report explores the micro and macro environmental factors which lead to a...ReadMore

    Tags:
    View or Download
  • Personal And Professional Development

    Type: Assignment I

    Published: 13 Nov ,2019 I

    391 Downloads

    Introduction Development of an individual, team and an organisation is an element which is necessary for survival of a business. Whereas, Personal and Professional Development is an individual concept which is considered to ensure continuous growth and improvement within an organisation (Von...ReadMore

    Tags:
    View or Download
  • Procurement, Supply Chain And Negotiation Report

    Type: Assignment I

    Published: 13 Nov ,2019 I

    340 Downloads

    Introduction Supply Chain refers to an overall systems of activities, people, information and organisation as well as resources which are included in moving an offering of a company from suppliers to customers (Christopher, 2016). On the other hand, negotiation refers to processes as well as...ReadMore

    Tags:
    View or Download
Avail Professional Academic Writing Help

If the samples impressed you and you want to place an order with us just submit your queries with us and place your order.

Chat With Expert
Our Salient Features
  • Original Documents
  • Pocket Friendly Services
  • Money Back Guarantee
  • Rigorously Checked Documents
  • Delivery on Promised Date
  • Round the Clock Availability
View All Features
Our Experts
  • Hire HRM Assignment Writer

    Terry Oar My experience in Human Resource Management has all Hire Me

  • Jason Meredith-Chartered Accountants

    Jason Meredith I have ample experience in writing effective acade Hire Me

  • Ryan Gowan- Fashion and Textiles Writers

    Ryan Gowan The students normally face issues with the academi Hire Me

Don't Miss Our Special Offers
Free Inquiry