Business Health check
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15793 Downloads I Published: 20 Aug ,2016
Business health check is done in order to determine smooth flow of business operation and gaining satisfaction among number of stakeholders associated with the same. Present report is done on Shearings which is Europe's largest coach tour operator. This organization is specialized in holiday packages. It consists of river and ocean cruises and short breaks as well as escorted tours. Furthermore, report covers detail analysis of selected corporation by including its current situation and position within the travel and tourism industry. In addition to this, evaluation has been done for skills of management and staff. Apart from this, effectiveness of organization is assessed with respect to products, marketing, finance and staffing.
Shearing as tour operators is amalgamated from four different corporations such as Shearings, National Holidays and Smith Happiways and Wallace Arnold. Here, the first company Shearings was founded in the year 1919 and took over the Eniway Motor Tour Limited in the year 1935. The organization taken by Shearings used to offer express coach and transport from Manchester and London. In 1984 Shearings Holidays was acquired by associated leisure and which was then bought by Pleasurama (Shearings Holidays, 2015). Furthermore, in 1985 Pleasurama's coaches rebranded Smiths Shearings but both were operating separately till the year 1987. After that time span, both corporations merged as Smiths Shearings.
Due to privatization of National Bus Company it was sold to Pleasurama in 1989. Owing to this, it was re-branded by Shearings in 1989. Further, in the same year both National Holidays and Shearings were merged together. Apart from this, it was merged with Wallance Arnold which facilitated in making strong position of Shearings in the marketplace.
The long term objectives of corporation are to become number one escorted tour operator and also the leading leisure hotel operator in UK. It depicts that corporation has put efforts in bringing innovation and creativity in the products and services to meet demand of loyal customers. Along with that, main emphasis is laid on value and high quality products in the location where customer or tourist’s arrival is higher. Apart from this, short term objectives of corporation are to offer activity based trips to large number of visitors so as to enhance sales turnover and profitability of corporation in the marketplace. Further, great opportunities are provided to visitors in order to meet long as well as short term objectives of the stakeholders. Similarly, corporation is targeting on younger customer so as to enhance sales turnover and increase the customer base.
Analyzing the history of Shearings
There are several internal and external factors which affect performance of corporation to a great extent. Here, PESTLE analysis is the foremost way to analyze the impact of external factors on performance of Shearings. These are explained as follows-
The industry analysis
The industry analysis of company is used with the help of porter' five force tool. The following factors reflect tour and travel industry of UK. It is explained as follows-
According the aforementioned analysis, SWOT analysis of Shearings can be done as follows-
The main strength of Shearings is good financial position and range of products and services for number of visitors. It proves to be effective in expanding business of tour operator at global level and to increase the customer base in the same way (Osborn, 2008). Further, high service quality and leading position of the firm is also the greatest strengths. On the other hand, change in political parties and external factors like terrorism is the key issue in the long term growth and development of the firm. Similarly, lack of specialization is also the weakness of the corporation. Apart from this, opportunity of expansion at global level in accordance with preference of customers is also the effective method for the upward direction of business. In addition to this, high competition and change in the external environment are potential threat for Shearings.
Potential improvement to the business organization
According the analysis of present situation of the firm, several improvement can be done in the present position of Shearings. In this regard Ansoff matrix is used or bringing improvement in the present situation of organization.
According to the above collected information it can be said that Shearings is capable of meet the expectation of customers effectively and provide them rich experience. Here, the most important factor is cooperation from EU in term of trade across several countries and full assistance in the expansion of tour operators. Furthermore, Shearings has political stability and low inflation rate which help management to cope up with changing scenario effectively. Furthermore, following points have been covered in reviewing the effectiveness of Shearings in the marketplace-
Developing plans to improve busies
According the detail analysis of Shearings depict that it must have control over different business activities. The plan can take place as follows-
The management and staff of Shearings possess good quality of skills and enough knowledge in order to meet the expectation of customers. It assists overall corporation to work with integrity and create competitive edge of the company in the marketplace. They are able to assess the need of customers and take feedback from them so as to meet their expectations effectively. Furthermore, managerial staff of company is highly experienced and they are able to address issues faced by employees. Employees are provided special training program as per the change sin the organization structure or technological changes (Fawcett-Tang and et. al., 2010). It assists them to produce the product as per the requirement of visitors. For example, change in technology also bring change in nature of staff. Owing to this, they plan their marketing strategies in different manner so as to attract buyers towards the same. On the other hand, management changes their pricing strategies and produce holiday packages in different manner. It facilitates them to present the corporation at workplace in unique way.
The current skills of employees may not consists of the appropriate abilities to assess the anticipated change. This factor may affect the progress of corporation because customer can get dissatisfaction at certain point of time. It has direct impact on the demand of services and such kind of situations generates need to switch visitors from one to another brand. However, management take feedback from customer for the further change sin the existing services. Apart from this, newly hired employees may not be so active like experienced workforce due to lack of motivation and confidence among them (Osborn, 2008). It generate need of time and proper time and resources to sharpen their skills and make them capable to work in the direction of growth and success of the corporation. Furthermore, it depicts that current level of skills and experience and abilities must be brushed up so as to increase customer base and create distinctive identity of Shearings at marketplace. In case of absence of these abilities employees cannot cope up with changing scenario. This is because they need to assess the need of customer and accordingly make efforts to to make customer feel happy and satisfied (Jukes, 2010). Apart from this, current level of managerial experienced is not sufficient to cope up with changing scenario. It is because there are several competitors already working in UK and Europe like Thomas cook. However, at present company is easily meting the requirement of visitors and providing them rich experience in term of services quality like transportation and hotels services.
Devising and justifying plans for the development of skills of management and staff
According the evaluation of current skills and experience of workforce as well as management of Shearings development is required in several areas. Here the first method is the brush up the skills of employees is to provide them training by hiring expert in the filed of travel and tourism. It will have direct impact on the sales performance and level of satisfaction among customers. Further, cost benefit analysis can be done by corporation in order to assess the utilization of current manpower in term of benefit (Mak, 2011). It helps to reduce the addition cost and ensure right use of resources in several business activities.
Support and advise is also the effective method for development of skills of management and staff. Under this guidance is provided to employees to improve their sales performance and achieve the target on right time. In this regard plan can be prepared to by identity the goals and skills to be developed (Baum, 2006). It is also important that whether the services are rendered in free of charge of paid for help only. Here, the free services can be avail only in case of personal contracts. It will assists employees to attend the session of expert and follow their guidelines to enhance the level of satisfaction of customer (Vance and et. al., 2011). This is because development session will be brush up their presentation skills and explore their qualities to achieve desired performance in Shearings. Apart from this, record keeping is also the effective method wherein information related to each employees is stored and accordingly performance of checked. This prove overview that how the performance has been impacted from the training sessions.
The other method for development is link between skills targets to business targets. It serve as the direct motivation among workforce and they get power to move ahead with zeal and enthusiasm. Apart from this, making informed judgment is also the effective way which could be adopted by management of Shearings. This is because it will generate positive attitude among employees and both management and workforce will work with collaboration. It depicts that organization should focus on development skills through cost effective sources as employees are already skilled enough (Huang, 2009). Through, development of skills of management and staff helps to secure the good future of corporation. In addition to this, personal and professional development can also be implemented so as to bring professionalism among newly hired employees. Apart from this, workforce should be provided motivation as per their need which easily put them into action (Álvarez, Casielles and Martín, 2009).
The report concludes that external and internal factors both affect performance of company to a great extent. It facilitates organization to give upward direction with increased rate of return. It can also be said that, business plan is done to address issues which are being faced by company. Further, the current manpower skills of company need to be brush up to get competitive edge over other rivalries. Apart from this, employees of Shearings are provided training at all level such as technical, operational and managerial and thus expectations of customers are met. In addition to this, development plan need can be implemented for employees of company so as to achieve the long as well as short term objectives of the same.Conclusion
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