Marketing has changed drastically over the years in ways that one could not have imagined. So, it’s a fundamental requirement of every marketeer to understand the techniques and methods of this ever-evolving market. But, it’s not a piece of cake, it takes a lot of research and efforts. To make it easy, we have prepared a list of books that can help you get that head-start in your journey to comprehend marketing better. It will help you get hold of certain marketing principles that remain unchanged over the years despite the evolution of the market.
Have a look:
- Extraordinary Popular Delusions and the Madness of Crowds
- The Long Tail
- Guerrilla Marketing
- The Life of PT Barnum
1) Extraordinary Popular Delusions and the Madness of Crowds
Marketing is more about the people than the product. So, for a product to be successful, you need to learn about the mindset. And, this book explores the herd mentality of human beings. It helps you know how everyone gets easily influenced by mass opinion and makes illogical decisions to become part of it. Written way back in 1841, this master class by Charles Mckay is still relevant and it should occupy the top shelf in your library.
2) The Long Tail
If you want to read something that can help you understand the modern day marketing better, then this book is all you need. According to Chris Anderson, nowadays a large number of less popular products can outsell a small number of popular ones. And, Anderson emphasizes this fact. The long tail also talks about the role media and internet will play in the coming times, and he was right on the money. It was published in 2006, but it explains the current marketing system to the core.
3) Guerrilla Marketing
Marketing can cost a lot, and for someone who has a limited budget, it’s difficult to achieve something significant with little exposure. This book by Jay Conrad Levinson shows small business owners how to do marketing without a lot of money. And, every marketeer must read it as you can learn a lot about different strategies which can help you market your product even if you are struggling financially. After reading it, you will surely get a gist of marketing strategies that are effective and yet inexpensive.
If this book had to be described in a single word, then that would be ‘amazing’. With an engaging and fascinating narrative, Martin Lindstrom provides an account on neuromarketing which is a unique amalgamation of neuroscience and consumer behavior. Buy-ology is an excellent book which should be on the top of the priority list of every marketeer as it is about the current marketing scenario which is based on neuromarketing.
This has to be one of the best books ever written about marketing. An essential part of it, is the capability to convince people about your services. And, you can learn a lot about it in this fantastic piece by Bob Cialdini. He has explained how your actions and words can influence persons and their choices. Influence teaches how to persuade individuals to buy your product, and this is something very important if you want to be a good marketeer.
6)The Life of PT Barnum
The greatest showman in history was an expert at personal branding. And, his life story can surely teach you a lesson or two. PT Barnum managed to enhance, change and build his image the way he wanted to and it’s quite fascinating to learn how he did it. This book is an asset for any marketeer as personal branding is on rage and this 400 pages masterpiece is the motivation you need to do your best in the market.
Marketing is a tough row to hoe, and you need all the help you can get. And, the above-mentioned books are surely going to give you that. So, put on your reading glasses and enjoy them.