Business Scenario You are applying for the role of Marketing Manager within a UK-based organisation of your choice (subject to the approval by your tutor) and as part of the interview process you are required to discuss the concept of marketing as well as its role within the organisation. Further ...

You have been recently recruited as an executive at IKEA tasked with developing B2B Marketing within the company.   IKEA has recently eyed the B2B market as an area they are considering developing. In addition to their current product range, they are considering developing an IKEA DELUX ...

Consumer behavior deals with different stages a consumer goes through before buying a product or service. You have to prepare a consumer behavior assignment and answer the following questions: What is the importance of studying consumer behavior? What are the various applications of consumer ...

Prepare an audit report in not more than 10 pages and your report must include these points: Identify the strategic objectives for the company in terms of their digital marketing strategy. What is the company trying to accomplish with these efforts? What evidence did you find to suggest these ...

Marketing is reaching the customer at the right time. In response to the question in your marketing assignment on “Effect of Marketing in Tourism Sector” talk about the importance of marketing in expanding the domain of the tourism sector. Give a brief about the important aspects of ...

You have decided to expand your business to some other countries. Write about different advertising strategies that you would focus on to get the most of the investments in advertising. Include : 1.Online Advertising 2.Cell Phone Advertising 3.Print Advertising 4.Guerrilla Advertising 5.Outdoor ...