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Operation Management

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Impact of Positioning on Operational Aspects of the Company

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Positioning is the effort which an organization makes to impress the customer and change the perception of the brand. Every brand wants to create a unique and advantageous position in the mind of the customer in order to increase selling and profitability. In your operation management assignment, explain how some of the biggest technology companies like Apple and Samsung have done positioning in the market to increase their brand image.

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