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M/616/1795 : Managing Conferences and Event A Study on Holiday Inn

Organization Selected : Holiday Inn
Brief :

Learning Outcomes

LO1 Investigate about the different categories and dynamics of events in the  event sector.
LO2  Evaluate the considerations for conference and event room set ups defining the professional standard needed.

LO3 Explain the management skills which is needed to work within the events environments and to deal successfully with stakeholder.

LO4 Evaluate the  measure that is required to manage a secure and safe events environment for staff and guests.

Scenario

Imagine that after your HNCD programme you get a job in organisation of your choice.  You may choose Dreams sales machine (London) Ltd, another conference and events business and any other organisation of your choice.

The business in interested in developing a capability in events management.

You told them that you studies this subject in your first year of your programme, so you are asked to carry out some activities in your area.

 Activity 1- Reporting on the event sector

Cover the following:

  • Outline  of event sector- What are the various categories and dimensions of Events?
  • Trends in the event sector- What are the features and current trends that are impacting the Events Sector?

How  Events Sector developing? How are Events adapting to stay innovative?

 Activity 2 – Evaluating the management skills requires to work in events industry

Prepare a business report and cover the following:

  • Range of management roles in the events sector- What are the different roles in the event industry?

What are some  of current job opportunities in events?

  • The management skills required to meet stakeholders needs-What are the management skills and personal attributes required by someone who wants to be successful in the Events Industry?

How right management skills lead to the management of a successful event?

Who are the stakeholders in an event? What are the management skills requires to meet the needs of different stakeholders? Which of these skills are most important and why? Make recommendations for acquiring management skills, justifying these recommendations in context of meeting stakeholder requirements?

 Activity 3- Planning Event Room Setup

Prepare a planning documents which covers the following:

  • Develop a layout for an event in which you correctly set up an event room in a way that meets client requirements.
  • Examine what services are available in an event environment and why it is important to meet clients requirements.

If you feel able to develop this plan to another level, you can cover;-

  • Evaluate the quality of  design and layout you have produced earlier, in terms of how to meet clients’ needs and expectations;
  • Justify your choices for the design and layout, in terms of how you have set up the event correctly or met client expectations.

Activity 4 – planning event safety  

Prepare planning documents:

  • Explain suitable security and safety measures for an event making sure to include how you provide the safer venue and a safe environment for guests with examples.

If you feel able to develop this plan to a higher level, you can go on to;-

  • Compare the security and safety provision at different specific events that you provide as examples
  • Make suggestions for improving the provision of security and safety for those events which you have chosen as examples, justifying recommendations in terms of  costs and benefits for the business, staff and guests.

If you are unable to come up with your own Client Brief for an Event, a simple example is provided as Appendix 1

                                                      Appendix 1

                                                    Event brief

A conference to be held in London for 25 executives from 7 different countries. 

Meeting will lasts for 2 days between 9:00 to 17:00 hours.

Delegates speak 7 different language. Some have advanced and some have  mediatory English language skills.

In evening of the first day, they will visit the show “Phantom of the Opera” at “Her Majesty’s Theatre” in central London.

The budget for the 2 days is 10,000.00 GBP. This  includes the hotel room, coffee breaks, lunch but not dinner, and the show.

   Assessment Criteria

Pass

Merit

Distinction

LO1 Explore different categories  and dimensions if event within event sector.

D1 Critique the development of events sector and provides examples with different categories.

P1 Explain different categories and dynamics of event with examples.

P2 By using examples from different categories of events  and discuss the features and current trends impacting event sector.

M1 Evaluate current events trends and discuss how events are adopting to stay innovative. With examples

LO2  Evaluate the considerations for conference and event room set ups defining the professional standard needed.

D2 Justify choice made for design and layout in order to set up conference and events.

P3 Develop na event layout to correctly set up conference and event room to meet client expectations

P4 Determine the additional service available within the conference with importance of them to meet client requirements.

M2 Explain the quality of design and layout in meeting client expectations.

LO3 Explain the management skills which is needed to work within the events environments and to deal successfully with stakeholder.

D3 Evaluate management skills needed in event industry with recommendations to meet stakeholder expectations.

P5 Explain management roles in event sector with reference to current job opportunities.

P6 Explore the management skills and personal attributes required in event industry and in meeting stakeholder expectations.

M3 Generate the impact of management skill in creating a successful events to meet stakeholder expectations.

LO4 Evaluate the  measure that is required to manage a secure and safe events environment for staff and guests.

D4 justify recommendations to improve security and safety at specific events in terms of benefit and cost to the business and staff.

P7 Explain appropriate measures in order to provide secure and safe venue and safe environment for guest.

M4 Compare security  and safety provision with examples.

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