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Consumer Behaviour and Marketing Psychology

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Various Concepts of Consumer Behavior

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Consumer behavior deals with different stages a consumer goes through before buying a product or service. You have to prepare a consumer behavior assignment and answer the following questions:

  • What is the importance of studying consumer behavior?
  • What are the various applications of consumer behavior?
  • What is the importance of the 5-step consumer decision-making process?
  • What are the different factors that influence the purchasing behavior of consumers?
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