Search

Get Your Assignments at the Best Prices NOW!!

Unit 2 Context Analysis Uber UK Level 5 HND Diploma Business

Find Our Quality Answer Impressive? Get It Now!

Unit 2 Context Analysis Uber UK Level 5 HND Diploma Business

Referencing Styles : Number of pages:

  • Course Code: CST08562
  • Course Title: Unit 2 Context Analysis Uber UK Level 5 HND Diploma Business
  • Country: Australia
  • University: University of Queensland

Questions

  • Who are our audiences? (consumer or industrial?/Demographics)
  • Where are they? (Local, national, European or global)
  • How are they feeling right now?
  • What are the key issues on their minds?
  • What do they buy? (travel services)
  • How do they buy? (DMP? FCB grid Vaughn)
  • When do they buy?
  • What factors influence their purchase decisions?

Intro to Q2

  • Key issues that need to be addressed
    • Risk of reputation damage to Uber
    • Risk of damage of customer confidence
    • up to 6 issues
  • Tools for each strategy component
    • PULL – dominant tool: advertising, sales promotion, DM (social media and all the tech tools)
    • PUSH – dominant tools: personal selling; PR, direct marketing
    • PROFILE – dominant tools: Public relations, advertising

Key concepts in project (aspects of marcomms planning)

Situation analysis – Question 1

Objectives

Strategy – Question 2

Tactics

Action plans (project management)

Control and evaluation 

DMPs – consumer and organisation

Perception of risk issues (Settle & Alreck)

Level of elaboration (Aaker)

Combine DMP and Perception of risk (Mitchell & Boustani)

FCB Grid – variations of think-feel-do

Attitude components

Segmentation/Targeting/Positioning issues

Above-the-line vs. below-the-line

Avail Professional Academic Writing Help

If the samples impressed you and you want to place an order with us just submit your queries with us and place your order.

Chat With Expert
Our Salient Features
  • Original Documents
  • Pocket Friendly Services
  • Money Back Guarantee
  • Rigorously Checked Documents
  • Delivery on Promised Date
  • Round the Clock Availability
View All Features
Don't Miss Our Special Offers
Free Inquiry
IAH AU whatsapp